Funding roundup - week ending 05/06/11

Ronny Kerr · May 6, 2011 · Short URL:

Slim week: nearly $130 million for 17 startups (two seed, nine early-stage, six late-stage)


AppDirect, a new way for businesses to find, buy and use Web-based software, raised a $3.25 million seed round led by iNovia Capital.

Mobile developer NoiseToys raised $1.2 million in seed funding from several investors, including DCM, former Playdom Chairman Rick Thompson, and Guitar Hero co-creator Charles Huang.



COLOURlovers raised $1 million from a long list of investors.


Personalized video advertising company EyeView raised a $1 million round of funding led Eric Schmidt's Innovation Endeavors.


Firespotter Labs, an idea and product accelerator, announced Thursday that it has launched with $3 million in Series A funding from Google Ventures.

Y Combinator graduate Grubwithus, a Web service for finding people to dine with, raised a $1.6 million round from Andreessen Horowitz, First Round Capital, NEA, SV Angel, Ashton Kutcher, Guy Oseary, Vivi Nevo, Maynard Webb, Matt Cutts, Elad Gil, Paul Buchheit, Alexis Ohanian, Start Fund, and Y Combinator.


Peel closed a $16.7 million Series B round of financing led by Ravi Mhatre from Lightspeed Venture Partners, with help from Redpoint Ventures and several existing angels.

The Resumator, simplifying applicant tracking and social recruiting, raised $700,000 in funding led by Rincon Venture Partners.

Send the Trend, an e-commerce company site for women’s fashion accessories, raised $3 million in Series A funding led by Battery Ventures.

TaskRabbit, a networking platform that helps busy people get things done, secured $5 million in Series A financing led by Shasta Ventures.

Social marketing platform Tigerlily raised €900,000 ($1.3 million).



Helium, a self-publishing site that bills itself as a “citizen journalism” hub, has raised $10 million in debt financing according to a recently filed SEC form, bringing the company’s total raised to $27 million.



Location-based mobile media company JiWire raised $20 million in Series C funding.



Jumptap, provider of targeted mobile advertising, completed a $25 million financing round. Existing investors including AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP, as well as several new investors, participated in the round.

Kaminario, provider of high performance SSD storage, closed a $15 million Series C from Globespan Capital Partners, Sequoia Capital and Pitango Venture Capital.

Mashery, provider of API management tools and services, raised $11 million in funding led by OpenView Venture Partners. Existing investors Cisco, Formative Ventures, First Round Capital and .406 Ventures also participated in this funding round.



PowerReviews, a social commerce SaaS solutions provider, secured a $10 million round led by Four Rivers Group.

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Ronny Kerr

I am a professional writer with a decade of experience in the technology industry. At VatorNews, I cover the zero-waste economy, venture capital, and cannabis. I'm also available for freelance hire.

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Where business can find, buy and manage web-based applications.

Our Business Application Network allows businesses to easily find the perfect software solution for their needs through our application marketplaces. Businesses can now benefit from one bill for all their applications and one portal to manage and use them. This allows greater integration, ease of use and security for application management.

The Story

We founded AppDirect in the summer of 2009 with a simple mission: improve the web-based enterprise experience. Our mission and enthusiasm attracted a leading team with over 55 years of collective on-demand e-commerce and software experience from HP, Oracle, Google, VMware, and Salesforce. In our first year, AppDirect grew into one of the largest independent software distribution channels through channel partners that share our vision and passion for web-based products.

Web-based software is better.

Web-based technology overcomes the barriers to entry that software companies face in the traditional packaged software market. This makes the software industry more competitive and businesses can now benefit from a greater range of products and services. It liberalizes software by allowing small businesses to access and afford enterprise grade solutions.

We make web-based software even better.

AppDirect promotes the ease of use, security and reach of web-based applications. Despite the growth in web-based applications over the past few years it remains difficult to find solutions and integrate them for unified management and use. We address this problem with our Application Marketplace, which makes it much easier for businesses to find and compare solutions. We also allow businesses to manage and use web-based software applications in a unified environment through our Business Application Manager.




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