The growing trend of firms investing only in women founders

Steven Loeb · March 2, 2016 · Short URL:

They include BBG Ventures, BELLE Capital and Golden Seeds

For the last year or so, Vator has been running a weekly column where we highlight a different early stage venture capitalists. One thing that has been eye opening to me has been how few women I can find to be a part of that series. It's not that there aren't any, and we have been able to find a few really great women to interview, including Stephanie Palmeri, Maha Ibrahim and Karen Griffith Gryga, among others. 

Clearly, though, this is a male-dominated industry. 

That's not just anecdotal, either; the numbers back it up. At the end of 2014, there were only 164 female venture capitalists, out of a total of 3,396 in the United States. That's less than 5 percent!

We've also held a number of panels at our events about diversity, and a thing that comes up again and again is that VCs invest in what they know and understand. So if a woman starts a maternity company, for example, or menstruation, they run right into that wall once they try to raise funding for their idea. 

That is why it's so important to highlight the firms that specifically have it as part of their mission to fund startups with female founders. Pitchbook has identified five of the most prominent ones. 

  • BBG Ventures is a New York-based seed stage venture capital fund that specifically invests in companies that have least one women co-founder.

"We back the new wave of entrepreneurs who are reimagining daily life, creating market-defining products and services that make our work, play and home lives simpler, better — and more satisfying," the firm says

The firm backed by AOL and grew out of AOL’s #BUILTBYGIRLS initiative. Its investments typically range from $100,000 to $250,000. It has made 24 investments in 21 companies.

Some of the companies it has invested in include Zola, HopSkipDrive, Modsy, Thesis Couture, goTenna and CaptureProof.

  • BELLE Capital USA is an early stage angel fund focused on building great companies in Michigan and other, underserved geographic regions in the Midwest and South. It, too, only invests in companies founded by women.

"Companies seeking our capital must have at least one female founder or C-level exec, and/or be willing to recruit top female talent to the C-suite and Board of Directors. We prefer teams with strong domain expertise, and proven commercialization and entrepreneurial experience," it says on its website

BELLE Capital lead or co-lead Series A preferred rounds and generally invests $100,000 to $1.5 million. It focuses on four sectors: IT, digital health, cleantech and technology-enabled products & services.

Some of its investments include Finomial, Digsite, Nopsec and Cardialen.

  • Female Founders Fund is a seed fund, started by Anu Duggal, that invests in startups with, as the name suggests, female founders.

"Simply put, women make great entrepreneurs. In fact, women make better entrepreneurs. They experience greater successes – and fewer failures – than their male counterparts. Yet traditional venture capital does not currently reflect this," the firm writes

Founded in 2013, it has made 14 investments in 13 companies in ecommerce, media, web-enabled products & services, marketpl­aces and platforms spaces. It has raised $5 million in funding. 

It has put money into WayUp, Eloquii, Zola, and

  • Golden Seeds is an early stage investment firm with a focus on women founders.

"Women entrepreneurs have seen remarkable success in launching new ventures. In fact, 46% of the privately held firms in the US are at least half owned by women," the firm writes

"These entrepreneurs are often determined innovators who have the potential to scale their businesses and contribute to the economy in countless ways. Ultimate success requires access to capital and influential networks to propel growth - the same qualities that build market-leading companies."

Since 2005, Golden Seeds has invested over $80 million in start-up businesses and over 76 companies have received Golden Seeds funding. 

Investments included EpiEP, Triptrotting, ColorModules, HitFix and Playrific.

"The Fund capitalizes on the expanding pipeline of women entrepreneurs leading gender diverse teams and creating capital efficient, high growth companies in digital media and sustainable products and services. We believe that this unique investment strategy now provides the potential for extraordinary returns," the firm says on its website

Investments have included Newsela, Decorist, EdSurge and Proxio.

Funding for women-led companies

When it comes to women-led companies raising money, New York and Los Angeles actually have a better record than Silicon Valley.  According to a report out from Female Founders Fund in January. 

Overall, Series A rounds grew by 8 percent in the United States in 2015, according to a report out from Female Founders Fund in January. Every region saw an increase, except for the Bay Area, which saw Series A deals decline by 11 percent.

So, of course, the number of companies led by women who raised a Series A in the Bay Area also decreased last year. There were only 16 such companies in 2015, out of 204 Series A rounds, representing only eight percent of the total. The number was also down 30 percent from 2014.

While the Bay Area remains the area with the highest number of companies led by women getting funding, it actually has a lower overall percentage than either New York or Los Angeles.

In fact, it seems that the best place right now to be a female founder is New York, where there were 13 female-led companies that got a Series A round of funding in 2015, out of a total of 96, for a 14 percent share. That number increased very slightly, by one percent, from 2014. 

In Los Angeles, which is seeing huge gains in Series A fundings overall, with a 110 percent increase year-to-year, there were five female-led companies that raised Series A funding, for a total of 13 percent. That indicates that Los Angels is an up and coming market, but one that is taking its female CEOs up with it.

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