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Fab.com offers Madonna's new album sale on release date

MDNA debuts on Fab.com as Madonna takes to Facebook, Twitter in social media blitz

Technology trends and news by Krystal Peak
March 26, 2012
Short URL: http://vator.tv/n/2571

 

Fab.com debuted a new partner Monday morning -- Madonna's new album MDNA. The fashion and design focused flash sales site is started the week off with a sale of the Queen of Pop's newest album on the official day of release, offering U.S. members MDNA for $7.99 (a substantial savings from the $14.99 retail price).

Musicians have been taking to tech companies by selling new albums, songs and even concert tickets with popular sites around the Web. Just after SXSW, Norah Jones just debuted a song off of her latest album on travel site Jetsetter and Lady Gaga partnered with Gilt to sell special concert access experiences for several of her little monsters and worked with Zynga to create GagaVille. And now Madonna is testing the power of Fab.com's divalicious membership base to get more buzz about her new album.

This partnership also acts as a celebrity endorsement of sorts for Madonna and most online businesses do love to tout the clout they have with the Hollywood types. In fact, Mint.com has created a whole business around celebrity experiences and curation for its fashion-focused features.

Madonna also took to Facebook over the weekend giving one in-person interview to comedian and late-night talk-show host Jimmy Fallon for broadcast on her Facebook page. She is following this  up the Facebook interview with her first ever live Twitter chat at 10pm EST.

So it looks like the stranger to tech, Madonna, is trying to see if she can raise Gaga-level buzz on the Internet with her latest album action.

The MDNA sale comes to Fab just days after the site announced that it hit 3 million members and is projecting $100 million in revenue in 2012.

This new expectation and membership growth is a great feather in the company's cap, especially since the company pivoted a year ago to have a design and fashion focus rather than trying to do a little bit of everything.

At the start of the year, the high-design focused daily-deal site announced that it acquired the community-selected marketplace of designers: FashionStake. Details of the deal were not disclosed. And Fab has continued to eye more Internet design groups that could help grow the company.

In the past two years, Fab.com has done a lot of innovating and pivoting to find its niche and was handsomely rewarded with more than $50 million of funding from venture big boys such as Andreessen Horowitz, Menlo Ventures and First Round Capital.

Fab.com originally started its company as "Yelp for Gays" but that was not taking off as fast as they were hoping. Then they quickly adjusted to become "Groupon for Gays." But that also didn't get the desired traction. So the founder and CEO Jason Goldberg had to do some soul-searching and stop being the 'blank for gays' and start looking for something they could stand apart as -- that was finding unique design-centric items for those that love quirky and well-designed items. 

The Fab.com that currently exists, didn't come to be until June 2011. Within seven months, the company accumulated more than 1.6 million members for the daily email and they had sold 750,000 products.

The biggest round of funding for the company came in December -- a $40 million round led by Andreessen Horowitz.

Now that the company has the capital to start acquiring other design and daily deal sites, we could see Fab.com close in on one of the biggest names in daily and flash sale companies -- One Kings Lane

One Kings Lane has seen tremendous growth and has collected more than $63 million in funding over the last year. The company is now exceeding $100 million in yearly revenues after experiencing an “explosive 2010” in which annual sales jumped more than 500%, with 75% of those sales coming from repeat customers. 

Fab.com has a great chance of making the expansion to fashion deals from design deals but it will have to show that it still has its own perspective and personality in order to not get lumped in with the masses -- and having a Madonna stamp couldn't hurt a company based on fashion and design. 

 

 

 


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