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Who won in the flat Facebook IPO?

Even if the price barely budged from the IPO price, there were million & billions to go around

The shares came onto the NASDAQ around 11:30 am Eastern Time under the ticker symbol FB at a price of $38 each. Share prices rose quickly to $45 and then settled (momentarily) at $40. Analysts were expecting a lot of movement on this stock,
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Collateral damage: Zynga plummets 13%+ as FB debuts

Just as Facebook hit the NASDAQ, its little brother Zynga got pushed off a cliff

Some 15% of Facebook’s total revenue was brought in from Zynga this quarter, according to Facebook's S-1 filings. Of that revenue, about 11% comes from the 30% in transaction revenue Facebook takes from Zynga for virtual goods as well
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