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Doug Mack on One Kings Lane's hyper-growth

CEO Doug Mack discusses One Kings Lane's crazy growth since 2009 and where it's headed

Entrepreneur interview by Faith Merino
November 15, 2011
Short URL: http://vator.tv/n/217f


One King’s Lane is doing pretty well for itself these days.  The company is now exceeding $100 million in yearly revenues after experiencing an “explosive 2010” in which annual sales jumped more than 500%, with 75% of those sales coming from repeat customers.  Who is driving those sales?

Women. 

One Kings Lane CEO Doug Mack hung out with me for a bit to chat about One Kings Lane’s crazy huge growth and where the company is going from here.  During our conversation, he revealed that women are largely responsible for One Kings Lane’s enormous increase in sales.  More than 90% of One Kings Lane’s users are women, typically mid- to upper-income, and distributed throughout the U.S.

“That’s one of the things that’s driving next-generation commerce sites like ours,” he explained.  “Women spend more time on social networks and have more friends on places like Facebook, and when they find something amazing, they can broadcast it out.”

Stay tuned for Part 2 of our interview, where I chat up Doug Mack about how One Kings Lane is squaring off against the competition in the home décor flash sales market. 

 


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5811
One Kings Lane
Startup/Business
Description: One Kings Lane is the only private online sales site solely dedicated to designer home décor. Each day (Monday – Friday) th...
Bio: Doug Mack is CEO of One Kings Lane. As CEO, Doug is helping to create one of the most exciting online brands today. Doug previ...

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