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ShareRoot has created a SaaS platform that gives brands the ability to source UGC from various social channels. We currently utilize APIs from the major social networks that allow for images and image information to be pulled from the platforms chronologically. Our unique tool allows brands to seek out images, send out custom requests for the rights to the images, and post their newly sourced content to multiple platforms. We have an additional API that reads each user in order to ensure that the brand is gaining the rights for the image that the specific user has posted.
We have planning in place for the ability to modify images that the brand has obtained rights to, schedule out posting to social channels, as well as aggregating content into customizable campaign folders.
Our clients have currently received an average approval rate of 43%, allowing for these brands to source marketing material for little or no cost.