Splash LA 2012 People's Choice Award - AllowanceTree

Kristin Karaoglu · August 22, 2012 · Short URL: https://vator.tv/n/2968

Check out AllowanceTree.com's pitch in the Splash LA 2012 competition

Splash LA People's Choice Award winner AllowanceTree.com aims to educate today's youth to avoid another economic meltdown. Watch co-founders Arnie Benn and Daniel Desatnik present.

AllowanceTree.com, a personal finance site for kids and parents that allows both to track allowance, spending, and more.  Parents can automate allowance payments and monitor their kids’ purchases, while kids can transfer their money to savings accounts, invest, or donate to charity.  They can even request a loan from their parents and negotiate an appropriate interest rate.

Among the judges were Alex Gurevich (Javelin Venture Partners), Adam Huie (Hatch Labs), Gabe de la Rosa  (KPMG),Terence Fung (Senior lead Corp Dev at Zynga), Thomas McInerney, Bill Woodward (Anthem Venture Partners), David Carlick (Rho Capital Partners), Mike Jones(Science), David Cremin (DFJ Frontier), Howard Marks (StartEngine), Paul Bricault (Amplify), Alexander Maleki (Idealab), Erik Rannala (Mucker Labs), Sam Teller (Launchpad),David Austin (Turner Broadcasting's Media Camp), and Nate Redmond (Rustic Canyon Partners

Do you want to present on stage in front of 350 high-tech influencers and try your shot at being Splash SF September Winner? Splash is free to enter. And, it's great marketing and exposure, along with some fun prizes, like sit-down meetings with VCs, an Apple iPad, free legal and accounting consultations, and more.

Even though success is not defined by how much money a company has raised, past Vator winners, such as ThumbtackGetableGrovo, Astrid, Udemy, and Geeklist have gone on to raise millions of dollars collectively from venerable VCs, soon after presenting.

Here's some testimonials: 

"The process of inviting everyone one we knew to vote for us, even before the event, was a fantastic way to build support for our company. Then presenting at Vator Splash was a blast. The short presentation style ensured the audience was engaged and the follow-up questions from the judges were on-point and constructive. At Vator Splash, I made great connections with a number of investors and had a number of follow-up meetings. We were able to raise our last round entirely from investors who discovered us from the publicity we generated from Vator Splash," said Jon Paris, CEO and founder of Astrid.

"Working with Vator, and Bambi, is a pleasure. She's really passionate about uniting great ideas with the right people. We actually tied for first in last years Vator Splash SF and as a direct result raised $150,000 from an investor who saw us pitch. TEEC Angels approached us right at the event and invested soon thereafter. Reuben Katz, CEO and founder of Geeklist.

"Vator has acted as a launchpad for my startup in terms of awareness and exposure. As a winner of a Vator competition, my startup enjoyed early traction and buzz. Vator has kept my business relevant in the minds of investors, entrepreneurs and potential employees. I've made many invaluable connections to the investor and entrepreneur community." Tim Hyer, founder and CEO, Getable

"DogVacay.com won Vator Splash LA in June 2012. The competition allowed us an opportunity to meet and pitch against some of the great Los Angeles startups and further foster our entrepreneurial community. There was such a positive energy with so many great minds providing insightful feedback throughout the night. Two paws up, Vator!"  Aaron Hirschhorn, founder & Top Dog, Dog Vacay

"Events like Vator Splash are critical for startups to generate awareness. We were a top 10 finalist for Splash LA. It provided us with an amazing opportunity to network and gain exposure to a whole community of investors and VCs. Soon after, we raised $3M as a result of the momentum/exposure from the event and the platform in general." Peter Vogel, founder of Plink.

Join the Splash competition here.


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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Joined Vator on

On AllowanceTree, kids and teenagers manage and grow their real money in a fun, interactive, and parent supervised platform that mirrors the real world. They learn financial literacy and healthy money habits by doing, with their own money. They can save, invest (in their grades), give charity, diversify, take out loans (from their parents) and learn to avoid debt. Ages 9-17.

This product is a much needed and timely solution to the prevailing problem of financial illiteracy. Everyone seems to agree that if children were taught finance in a stimulating, technologically exciting environment, where they could learn to succeed and fail under controlled circumstances, they would grow up far better equipped to deal with the financial stresses that life entails. Our hope is that this product will help spare the current generation of youth from the sometimes catastrophic consequences and burdens that financial illiteracy has placed on the lives, marriages and happiness of their parents' generation.


Daniel Desatnik

Joined Vator on

I have been developing websites for over 12 years. I am an expert in php, jquery, javascript, mysql, html, and css. I graduated from Emory University with a simultaneous BA and MA at the age of 21.

Arnie Benn

Joined Vator on

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