Today's Entrepreneur


Today's Entrepreneur: Ari Jacoby

No. 1 mistake: Not identifying and addressing a true market need...

Innovation series by Meliza Solan Surdi
March 11, 2011
Short URL:

Entrepreneurs embrace being at the forefront of change. And, just by being there, they make a difference.

They often live unstable lives. But as they boldly take risks, they'll make several mistakes which become valuable lessons for the rest of us. 

Just this year, we've created new profiles, specifically for innovators, to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their unique journey.

Today's entrepreneur is Ari Jacoby, CEO and founder of, VoiceStar, and Solve Media. According to his VEQ, he is good at fundraising, product management and he is a thought leader.

I am: An Entrepreneur

Name companies you've founded or co-founded:, VoiceStar, Solve Media

Name companies you've invested in:

Heyzap, Thesis Fund Management, LiveIntent, First Round Capital, 500 Startups

Name startups you worked for:

Only startup I've helped, VoiceStar, Solve Media

If you are an entrepreneur, why?

I thrive on trying to solve big problems, and the start-up environment allows us to build products and change things everyday. There's immediacy and control over innovation.

List your favorite startups:

Buddy Media, Uber, Tynt

What's most frustrating and rewarding about entrepreneurship/innovation?

Resource constraints; everything else is rewarding!

What's the No. 1 mistake entrepreneurs make?

Not identifying and addressing a true market need and as such, having an overly complex story.

What are the top three lessons you've learned as an entrepreneur?

1) If you can't sell your product yourself, no one else can.
2) Always hire people with good senses of humor; the hours are just too long to do otherwise.
3) Measure everything and trust your instruments.

Related companies, investors and entrepreneurs

Solve Media
Description: Solve Media was founded by veteran entrepreneurs and technologists focused on innovative Internet advertising solutions. The Company's pr...

Related news


Featured Stories


Other episodes of this series

Today's Entrepreneur: Nir Leibovich


Today's Entrepreneur

by Abhay Vij
Always seek to learn and grow

Today's Entrepreneur: Esther Dyson


Today's Entrepreneur

by Kristin Karaoglu
It's amazing to be part of a team that works together and does so much more than any individual does

Today's Entrepreneur: Joe Du Bey


Today's Entrepreneur

by Kristin Karaoglu
The early team defines the later team; be selective and consistent across values and talent

Today's Entrepreneur: Matthew Kropp


Today's Entrepreneur

by Kristin Karaoglu
Making progress requires relentless pushing while also realizing that progress takes time

Today's Entrepreneur: Emi Gal


Today's Entrepreneur

by Steven Loeb
The quality of the startup is directly proportional with the quality of the teamĀ