Today's Entrepreneur: Susan Towers

Meliza Solan Surdi · January 21, 2011 · Short URL:

No.1 mistake: Entrepreneurs underestimate how long it's going to get to market...

Our community is made up of trend-setting entrepreneurs, who deserve to be recognized.

We've recently created new profiles, specifically for innovators to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their journey.

So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entreprenener, we'd like to hear your story.

Today's entrepreneur is Susan Towers, co-founder and CMO of Omhu.

 I Am: An Entrepreneur

Name companies you've founded or co-founded:


Name companies you've invested in:


Name startups you worked for:

Blakebeck, World of Hibernia, NICE Partners, Omhu

If you are an entrepreneur, why?

Serendipitously fell into it...

List your favorite startups:

Kickstarter, Gilt Group, Zip Car

What's most frustrating and rewarding about entrepreneurship/innovation?

It's great to work with smart people on something fun that people need . It's even better when you get to work on a project that can make people feel better about themselves and their situation. I love putting the pieces of a puzzle together and connecting the dots. What's challenging sometimes is lack of resources, time and money and having to explain over and over and over (!) what you're up to!

What's the No. 1 mistake entrepreneurs make?

I think they underestimate how long it's going to get to market, and sometimes they jump in and try and DO something when sometimes the best thing to do is sit back, take some time and not do anything for a moment.

What are the top three lessons you've learned as an entrepreneur?

Don't be afraid to close (the sale, the ask). If you're looking for advice in a particular area of expertise make sure you get the best advice you can from someone who really knows the space (e.g. patents). Know your partners' style well before you go into business with them and you've got to be able to trust them when the going gets tough.

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Related Companies, Investors, and Entrepreneurs

Omhu Inc.


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More people living longer is changing the business of aging. We started Omhu after searching in vain for well designed products for relatives and friends who needed help with simple tasks such as walking, bathing or reaching overhead.  Pooling our collective experience in design, fashion and retail, we've created the first brand in the space known as aids for daily living.


Susan Towers

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