Ari Jacoby
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Ari Jacoby


New York, New York, United States
Member since February 17, 2011
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Education
Georgetown University , BA , Government

I am a(n):

Entrepreneur

If you're an entrepreneur or corporate innovator, why?

I thrive on trying to solve big problems, and the start-up environment allows us to build products and change things everyday. There's immediacy and control over innovation.

My favorite startups:

Buddy Media, Uber, Tynt

What's most frustrating and rewarding about entrepreneurship/innovation?

Resource constraints; everything else is rewarding!

What's the No. 1 mistake entrepreneurs/innovators make?

Not identifying and addressing a true market need and as such, having an overly complex story.

What are the top three lessons you've learned as an entrepreneur?

1) If you can't sell your product yourself, no one else can.
2) Always hire people with good senses of humor; the hours are just too long to do otherwise.
3) Measure everything and trust your instruments.

Full bio

Ari Jacoby is CEO and Co-Founder of Solve Media. Previously, Ari co-founded VoiceStar, which was acquired in Sept 2007 by Marchex (Nasdaq: MCHX). Previously he served as a senior consultant in the Business-to-Business division at Google.

Before joining Google, Ari served as Director of Business Development for Reed Business Information-US, a division of Reed-Elsevier. Previously, Ari was the founder and CEO of Newsletters.com, where he led efforts in content aggregation, syndication, and affinity channel sales leading up to an acquisition by MarketResearch.com in 2000. Ari is a graduate of Georgetown University with a BA in Government.