Today's entrepreneur: Hilary DeCesare

Meliza Solan Surdi · February 7, 2011 · Short URL:

No. 1 mistake: Not having enough money

Innovators will often live unstable lives. But as they courageously take risks, they'll make several mistakes which become valuable lessons for the rest of us.


They have their ups and downs. But at the end of the day, these creative daredevils are the ones who are changing the world.

Within our community you will find a number of talented entrepreneurs.

We've just created new profiles for our Vator members to share their story. So if you are a first-time, serial, or even an aspiring entrepreneur, we'd like to hear from you.

Today's entrepreneur is Hilary DeCesare, co-founder and CEO of Everloop.

According to her VEQ (Vator entrepreneur assessment test), Hilary is a thought leader, and is good at project development and fund raising.

I Am: An Entrepreneur

Name companies you've founded or co-founded:

White Space Ink, Girl Ambition

Name companies you've invested in:

numerous startups and large funds

Name startups you worked for:

My own

If you are an entrepreneur, why?

I have higher expectations for what technology can mean and do for kids.

List your favorite startups:


What's most frustrating and rewarding about entrepreneurship/innovation?

Fund Raising and knowing you have a hot product and trying to prove to people why.

What's the No. 1 mistake entrepreneurs make?

Not having enough money!

What are the top three lessons you've learned as an entrepreneur?

1. It takes twice as long
2. costs twice as much
3. You can live on 4 hours of sleep

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Everloop provides kids under 13 a free, safe space where they can connect with friends, play games, share pictures and music, send messages, discover new talents and learn. Everloop’s unique patent-pending “looping” technology introduces state-of-the-art privacy protection and monitoring that guards young users against bullying, bad language and sharing private information. Everloop partners with leading innovators to provide both tween-focused entertainment and educational activities.  Kids get to be in the loop and parents get peace of mind.  For more information visit



-CEO Hilary DeCesare: AlwaysOn’s “2010 Top 25 Women in Tech to Watch”

-2010 DEMOgod Award for Social Media


-AlwaysOnHollywood 100

-Board of Directors of The Max Cure Foundation for Pediatric Cancer Causes

- Board of Advisory for The Max Cure Fund at Memorial Sloan Kettering Cancer Center

-Speaker at 2011 Youth Mega Mash Up Event

-Invited to Innovator Spotlight at Pii 2010

-CEO Hilary DeCesare invited to speak at President Obama's Cyber Safety Summit

-2010 Winner of Global Entrepreneurship 50

-2010 Winner Best in Class Social Media



Hilary DeCesare

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