The fresh capital brings the company’s total amount raised to $25.5 million, since launching in 2008.
Smule, which started charging a minimum of $1 for its apps since inception, has grown its advertising-paid model quite a bit. With 17 million users (about half of which are in North America), Smule is on its way to cross eight figures for its trailing twelve months in revenue, said Jeff Smith, founder and CEO, in an email to me. About a quarter of sales come from advertising, Jeff added.
We’ve been following Smule since it launched back in 2008. Check out an early interview with Jeff, in which he plays the just-launched Ocarina. Here’s our mini-documentary on Smule.