Today's Entrepreneur: Justine Lassoff

Jam Narte · September 22, 2020 · Short URL: https://vator.tv/n/4743
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If you are an entrepreneur, why? I want to change the world

Today's entrepreneur is Justine Lassoff,  co-founder of LOVE GOODLY, an ecommerce platform for natural, eco products through curated trial boxes that with each purchase supports a cause. Called the Green Sephora by Forbes, they've had strong traction and retention since launching last August, with each box selling out and partnering with guest curator Alicia Silverstone. 

Here's a little bit about Justine:

I am a(n):

Entrepreneur

Companies I've founded or co-founded:
LOVE GOODLY

Achievements (products built, personal awards won):

Top 50 Digital Women in Los Angeles (Digital LA)

If you are an entrepreneur, why?
I want to change the world.

My favorite startups:
DonorsChoose.org CharityWater Kickstarter Indiegogo Crowdrise

Full bio:

Justine Lassoff is the cofounder of LOVE GOODLY, an ecommerce platform for natural, eco products through curated trial boxes that with each purchase supports a cause. Called the Green Sephora by Forbes, they've had strong traction and retention since launching last August, with each box selling out and partnering with guest curator Alicia Silverstone. 

Three years ago, Ms. Lassoff co-founded Tuesdaynights, a collaborative invite-only community of dynamic female executives and entrepreneurs in Los Angeles featuring speakers like Susan Feldman, co-founder of One Kings Lane and sponsors such as Tory Burch, Google, Demand Media and A+E Networks. 

As co-founder and CEO of LovingEco, an angel-backed flash sales site for sustainable beauty and fashion curated by tastemakers, Ms. Lassoff helped promote conscious shopping, supporting emerging brands that are making a difference. Less than a year after launch, LovingEco was acquired by JP Selects, a platform for distributing sustainable products, co-founded by John Paul DeJoria, the founder of Paul Mitchell and Patron, and prolific humanitarian.

Ms. Lassoff was named one of the Top 50 Women in Digital by Digital LA, and is a frequent speaker and moderator, including moderating a panel on women founders at Silicon Beach Fest in August, 2016.

 

Love Goodly may be one of the presenters on stage pitching Marck Cuban (Maverick), Dana Settle (Greycroft), Brian Lee (Honest Company), Mike Jones (Science) and so many more at Splash LA 2016, 10/13 in Santa Monica. Register here! Register Here.

 

Editor's Note: Splash is Vator's startup conference, gathering top CEOs to share their lessons learned, and highlighting promising new ones. This year's winner and runner-up were Industry and Arbiclaims, respective.

Our annual Post Seed conference is around the corner on Dec. 1 at The Village in San Francisco. Speakers include Chamath Palihapitiya (Founder & CEO, Social Capital LP) and Jeff Lawson (Founder, CEO & Chairman,Twilio) and many more. Join us! REGISTER HERE.  Be eligible to get a complimentary ticket to Post Seed. Join the Vator Investment Club before Thanksgiving.  Join VIC.

 

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Jam Narte

As an undergrad, she participated in several research projects under Behavioral Science and Gerontology. Right after graduation, Jam founded a hardware startup company that raised $132k in Kickstarter and over $3 million in seed investments.

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Justine Lassoff

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Cofounder, LOVE GOODLY; Cofounder, TuesdayNights, invite-only women's networking community; Cofounder/CEO LovingEco, raised seed round in 2011 and acquired in 2012. Named Top 50 Women in Digital, Digital LA. BA Stanford University.