LivingSocial is expanding its discounted voucher system to include a new shopping option where items are delivered right then, to your door. This LivingSocial Shop, launched on Tuesday, has been a beta experiment in Cincinnati for several weeks and brought in nearly $40,000 with just 15 products, according to research from Yipit Data. If those numbers are accurate, it could mean that the new shopping opportunity would become a $200 million annual business extension very soon.
Between the Groupon expansion to buying good directly through the website, and flash sales sites like One Kings Lane and Fab, there is a great demand for email services offering deals on retail items.
The Washington, D.C.-based business, which is owned partially by Amazon, says that unlike the products that Groupon sells, it will be selling items grouped by themes rather than opening it up to anything, any time. I would expect some beach themes, Midsummer nights, back to school and BBQ items to be the first themes used.
"LivingSocial inspires our members to get out, discover new things, and truly experience life," said Emily King, director of LivingSocial Shop, in a statement. "LivingSocial Shop is an extension of that idea: We'll offer curated merchandise, all tied together by a theme. Our collections are organized so that members can buy one item, two items, or opt in for the entire experience."
As the second-largest daily deal company, LivingSocial is striving to stay on top of the industry that has been picked away at by other social media apps and flash sales sites.
Much like flash sales sites, LivingSocial Shop sales will run for seven days or until they sell out, the company stated.
"LivingSocial Shop's products run the gamut, from the practical must-haves to more aspirational want-to-haves," said King. "We curate the pieces ourselves to ensure we're showcasing the best of the best to our members. We're excited to share our inaugural batch of LivingSocial Shop merchandise and believe our pieces will help people make great memories."
LivingSocial members will be introduced to LivingSocial Shop via email and can choose to get updates via a daily email blast or through apps for iPhone and Android devices.
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Startup/Business
Joined Vator on
JustFab (www.JustFab.com) is an online fashion styling service and
lifestyle fashion brand that offers members a fun and engaging personalized
shopping experience. Members of the fashion service are given the celebrity
treatment every month as they receive a customized selection of shoes and
handbags, handpicked by stylists, along with the JustFab basics of denim and
other fashion essentials. VIP members can purchase items for $39.95 and
shipping is always free.
Startup/Business
Joined Vator on
One Kings Lane is the only private online sales site solely dedicated to designer home décor. Each day (Monday – Friday) there are 3-5 sales that are brand specific and last 72 hours. Events begin at 8 a.m. PST/11 a.m. EST. For the first time ever, consumers have access to the personal inventory of high profile interior designers thanks to the Tastemaker Tag Sales. The sales will include an exciting, eclectic mix of vintage finds, one-off samples, décor and furniture from a designer’s branded line. The first TTS will launch on April 10th. Every Saturday, for three days, an interior designer will offer a signature assortment of hand-picked selections, which will be offered to One Kings Lane members at 50 percent or more below retail value. One Kings Lane was founded by Susan Feldman, a former fashion executive who has worked with such companies as Warnaco/Ralph Lauren Swimwear, Polo Jeans, and C&C California, and Alison Pincus, a digital media expert who spent time at ELLE Décor, Home, and Metropolitan Home. When Susan moved back to Los Angeles from New York a few years ago, and into her first house as an adult, she was house proud, but noted the frugal climate. She saw an opportunity to create a new way to make beautiful home furnishings available affordably, a sort of online sample sale. She and Ali were introduced and Susan’s background in retail, combined with Ali’s background in digital media created the perfect combination to create One Kings Lane.
