Kontagent snags $12M for social app analytics

Faith Merino · November 10, 2011 · Short URL: https://vator.tv/n/2158

The company gets support from Battery Ventures, Maverick Capital, and Altos Ventures

Social app analytics startup Kontagent announced Thursday that it has raised $12 million in a Series B round led by Battery Ventures, with participation from Maverick Capital and Altos Ventures.  Following on Kontagent’s $4 million round in June 2010, the new funding brings the company’s total raised to date to $18 million.

Founded in 2007, Kontagent currently tracks over 1,000 social applications and 150 million monthly active users for more than 100 enterprise customers.  But unlike other social analytics companies, Kontagent doesn’t track likes or social conversations.  Rather, as CEO Tseng explained to me, “What we provide is very deep data analysis on the profitability of social, mobile and Web applications, and bubble it up to a dashboard that the entire organization can access and act on.  It's big data visualization at its finest.”

What makes the company unique, Tseng said, is its team of data scientists who help Kontagent’s clients make sense of the large free-flow of data in their applications to make the right decisions to optimize their customer economics.

“Our perspective is that processing it and visualizing the data is just solving for half of the problem…the other half is providing the expert guidance they need to make the right decisions,” said Tseng.

That strategy appears to be working: Kontagent’s revenue has grown 600% in the last year, and the company has drawn some pretty noteworthy clients, including EA, Warner Brothers, Popcap, Ubisoft, Gaia, A&E, among others.

The company plans to use the new funds from this round to invest in R&D and ramp up expansion into other markets, including Web and mobile.  Additionally, Battery Ventures General Partner Roger Lee will join Kontagent’s board of directors.

Headquartered in San Francisco, Kontagent has additional offices in Toronto and London.  


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