Today's Entrepreneur: Christina Dunham

Kristin Karaoglu · October 17, 2011 · Short URL:

No. 1 mistake: Not connecting the dots between events and information

Today's Entrepreneur is Christina Dunham, VP of Business Development at Froomz. According to her VEQ Christina is good at marketing management, sales execution and negotiation.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):

Dromomaniac, Bibliophile and FreeCell Addict on a perpetual quest for knowledge (or the next best happy hour deal, whichever comes first)

Companies I've founded or co-founded:

BrainWare, Christina Dunham & Associates

Companies I've invested in:

Me, myself and I (and a few real estate deals)

Startups I worked for:

PinTouch Telecom, OmniSky, EarthLink Wireless, Froomz

If you are an entrepreneur, why?

I can stay up all night and can nap anywhere.

My favorite startups:

Froomz, BranchOut

What's most frustrating and rewarding about entrepreneurship/innovation?

Most frustrating - filtering, sorting, and organizing seemingly unrelated events and information to identify potential challenges and roadblocks

Most rewarding - connecting the dots between seemingly unrelated events and information to discover opportunities for microscopic advantage.

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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Froomz Inc.


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Executive Summary

The Unmet Market Need:
Today, there is no centralized marketplace that connects individuals /event planners and venues in real-time. Finding and booking a venue is a referral based manual process. Many under-utilized venues are in need to generate additional revenues. On the other hand, growth in social media is leading to demand to meet up in the real world. 

Why isn't there a 1-stop shop today? 

The complex scheduling, pricing schemes for different venues makes real time on-line transactions difficult.  Many vairables make it hard to treat venues as standardized commodities. 

The Opportunity:
Annual spending for events is sized at $500 billion globally; Based on a bottom up marketing study, event venue market for 8 major US states including California estimated to be in excess of $7 billion annually.

Our Solution:
Froomz provides the first fully integrated, real-time, cloud-based booking platform for venues and individuals/event planners. Our survey concluded that Froomz will address over 90% of the major headaches that venue owners and managers are facing today. Froomz will fundmentally transform the way consumers find and book venues and enable online interest groups to rapidly find space and meet up. 

Our Vision:
Froomz is THE marketplace for venues, creating/enabling a new market for underutilized space

Our Team:
Passionate, experienced and ready

Current Status:
Customer beta; Web design and end to end infrastructure complete;
Early customers and go-to-market partners ready to launch


What We Do

For Users:
Simply put, Froomz helps you find rooms. Just tell us What, Where and When, and we provide you with a list of venues that fit your needs. From meetings and meet-ups to fundraisers and milestone celebrations, project and rehearsal spaces for art, music or photography sessions, Froomz enables you to search, sort and compare venues based on availability, price, location and amenities.

Book instantly using your credit card and share your confirmed reservations with colleagues, family and friends. Best of all, it's free to sign up!


For Venues:
Froomz offers venues a two-fold solution: a robust listing in our online venue marketplace at to help boost your rental revenue, coupled with a powerful web-based venue management system that automates, organizes, and tracks room reservations, customer relationships and transaction history, saving you time and money.

Our dynamic patent-pending system enables you to maintain full control of your venue - from flexible pricing packages to listing visibility and exposure, as well as reservation requests and online booking options. Pick and choose the Froomz features most relevant for your business.


The Froomz beta site is now live! Check us out online at





Christina Dunham

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Christina has been in marketing for over two decades, developing acquisition, retention and customer loyalty programs for start-ups, small businesses, and Fortune 500 companies.