Froomz Inc.
Location: 808 Gilman Street, Berkeley, California, United States United States
Founded in: 2011
Stage: Closed
Number of employees: 6-15
Short URL:
Awards and mentions
Froomz made it to final 10 to present on stage during the Vator Splash event in San Francisco on September 29

Froomz is an exciting new internet company focused on connecting users and venue owners for corporate events, meetings, family get-togethers, weddings and other activities! This property owner, and former President of the Berkeley Property Owner’s Association, is signing up his venues and investing!

Impromptu meeting/get-together? Froomz it!

Yan presented at the VC Taskforce last week where I was one of the panelists. Their idea is very strong and I believe this a large, untapped opportunity. Yan delivered her presentation with conviction and passion. I am looking forward to following up with the Froomz team.

This is simply a great idea whose time has come. Add in a highly energized CEO, a customer-driven solution that solves a fundamental problem in the market place and there is a real opportunity here..............for mgt, employes and investors.

Yan is a driven businesswoman who will, without a doubt, make this business a success. She has already assembled a great team! She certainly did it as we started our long distance business at SBCLD,

I like the idea behind Froomz. I am sure it will have a great future.


Froomz Inc.

Where people and spaces meet
Berkeley, California, United States United States

Froomz is like OpenTable for venues, connecting people and spaces in real time.

We enable meeting and event planners - and everyone else in between - to search, sort, compare and book spaces in our online marketplace; and provide venues a patent-pending cloud-based venue, event, and customer management system.

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Company description

Froomz Vator Header

Executive Summary

The Unmet Market Need:
Today, there is no centralized marketplace that connects individuals /event planners and venues in real-time. Finding and booking a venue is a referral based manual process. Many under-utilized venues are in need to generate additional revenues. On the other hand, growth in social media is leading to demand to meet up in the real world. 

Why isn't there a 1-stop shop today? 

The complex scheduling, pricing schemes for different venues makes real time on-line transactions difficult.  Many vairables make it hard to treat venues as standardized commodities. 

The Opportunity:
Annual spending for events is sized at $500 billion globally; Based on a bottom up marketing study, event venue market for 8 major US states including California estimated to be in excess of $7 billion annually.

Our Solution:
Froomz provides the first fully integrated, real-time, cloud-based booking platform for venues and individuals/event planners. Our survey concluded that Froomz will address over 90% of the major headaches that venue owners and managers are facing today. Froomz will fundmentally transform the way consumers find and book venues and enable online interest groups to rapidly find space and meet up. 

Our Vision:
Froomz is THE marketplace for venues, creating/enabling a new market for underutilized space

Our Team:
Passionate, experienced and ready

Current Status:
Customer beta; Web design and end to end infrastructure complete;
Early customers and go-to-market partners ready to launch


What We Do

For Users:
Simply put, Froomz helps you find rooms. Just tell us What, Where and When, and we provide you with a list of venues that fit your needs. From meetings and meet-ups to fundraisers and milestone celebrations, project and rehearsal spaces for art, music or photography sessions, Froomz enables you to search, sort and compare venues based on availability, price, location and amenities.

Book instantly using your credit card and share your confirmed reservations with colleagues, family and friends. Best of all, it's free to sign up!


For Venues:
Froomz offers venues a two-fold solution: a robust listing in our online venue marketplace at to help boost your rental revenue, coupled with a powerful web-based venue management system that automates, organizes, and tracks room reservations, customer relationships and transaction history, saving you time and money.

Our dynamic patent-pending system enables you to maintain full control of your venue - from flexible pricing packages to listing visibility and exposure, as well as reservation requests and online booking options. Pick and choose the Froomz features most relevant for your business.


The Froomz beta site is now live! Check us out online at




  • Yan Heim
    Yan Heim | Founder
    Yan keeps the Froomz engine running. As co-founder and CEO she is engaged in all corners of the business to ensure that the Froomz vision is achieved. Yan believes what sets Froomz apart is our social mission to connect people to space and to supp...
  • Mariel van Tatenhove
    Mariel van Tatenhove | Team member
  • Christina Dunham
    Christina Dunham | Team member
    Christina has been in marketing for over two decades, developing acquisition, retention and customer loyalty programs for start-ups, small businesses, and Fortune 500 companies.
  • Michael Cody
    Michael Cody | Team member
    Over 15 years of experience in programming in a variety of languages and platforms. His architecture experience contains both green field and existing systems in the financial industry for high dollar / large volume. The wizard behind the curtain....
Business model
  • Transaction fees from on-line bookings
  • Premium membership fees from venues and 3rd party vendors. Basic listing is FREE for venues
  • Display Advertising (highly targeted ads tailored to search activities and locations)
  • Insurance referral commissions 
  • Preferential search placement (home page rotation, featured venue placement, to be deployed at a later stage)


Competitive advantage
  • Integrated service offering with online marketplace, venue management/CRM module built from the ground up with end-user input
  • Domain expertise and deep connections within the hospitality/event planning industry along with a strong network of contacts of in-house corporate event planners and business/professional organizations
  • Experienced, aggressive sales/marketing team landing key accounts like Joie de Vivre hotels and SF State University