Today's Entrepreneur: Yan Heim

Kristin Karaoglu · August 5, 2011 · Short URL:

No. 1 mistake: Obsessing about your product , not your customer

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Today's Entrepreneur is Yan Heim co-founder and CEO of Froomz Inc. According to her VEQ she is a thought leader and is good at team motivation and finance management.

You are a(n):

Name companies you've founded or co-founded:
Froomz Inc., Beijing Mitec Technology Inc.

Name companies you've invested in:
Froomz Inc.

Name startups you worked for:
Froomz Inc., Beijing Mitec Technology Inc.

If you are an entrepreneur, why?
I enjoy shaking things up

List your favorite startups:
Froomz, Airbnb

What's most frustrating and rewarding about entrepreneurship/innovation?
Nothing frustrates me, I'm loving every minute of it. Seeing what we've built making a difference is most rewarding.

What's the No. 1 mistake entrepreneurs make?
Obsessing about your product , not your customer

What are the top three lessons you've learned as an entrepreneur?

  1. Engage your customer at every stage of product development;
  2. Get a great team that shares a common vision;
  3. Execute, execute, execute!


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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Froomz Inc.


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Executive Summary

The Unmet Market Need:
Today, there is no centralized marketplace that connects individuals /event planners and venues in real-time. Finding and booking a venue is a referral based manual process. Many under-utilized venues are in need to generate additional revenues. On the other hand, growth in social media is leading to demand to meet up in the real world. 

Why isn't there a 1-stop shop today? 

The complex scheduling, pricing schemes for different venues makes real time on-line transactions difficult.  Many vairables make it hard to treat venues as standardized commodities. 

The Opportunity:
Annual spending for events is sized at $500 billion globally; Based on a bottom up marketing study, event venue market for 8 major US states including California estimated to be in excess of $7 billion annually.

Our Solution:
Froomz provides the first fully integrated, real-time, cloud-based booking platform for venues and individuals/event planners. Our survey concluded that Froomz will address over 90% of the major headaches that venue owners and managers are facing today. Froomz will fundmentally transform the way consumers find and book venues and enable online interest groups to rapidly find space and meet up. 

Our Vision:
Froomz is THE marketplace for venues, creating/enabling a new market for underutilized space

Our Team:
Passionate, experienced and ready

Current Status:
Customer beta; Web design and end to end infrastructure complete;
Early customers and go-to-market partners ready to launch


What We Do

For Users:
Simply put, Froomz helps you find rooms. Just tell us What, Where and When, and we provide you with a list of venues that fit your needs. From meetings and meet-ups to fundraisers and milestone celebrations, project and rehearsal spaces for art, music or photography sessions, Froomz enables you to search, sort and compare venues based on availability, price, location and amenities.

Book instantly using your credit card and share your confirmed reservations with colleagues, family and friends. Best of all, it's free to sign up!


For Venues:
Froomz offers venues a two-fold solution: a robust listing in our online venue marketplace at to help boost your rental revenue, coupled with a powerful web-based venue management system that automates, organizes, and tracks room reservations, customer relationships and transaction history, saving you time and money.

Our dynamic patent-pending system enables you to maintain full control of your venue - from flexible pricing packages to listing visibility and exposure, as well as reservation requests and online booking options. Pick and choose the Froomz features most relevant for your business.


The Froomz beta site is now live! Check us out online at





Yan Heim

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