Today's Entrepreneur: Traver Hutchins

Meliza Solan Surdi · March 7, 2011 · Short URL: https://vator.tv/n/17bb

No. 1 mistake: Not really understanding what it takes to be successful

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Today's entrepreneur is Traver Hutchins, CEO and founder of Remedy Health Media and Cornerdrugstore.com. According to his VEQ, he is good at marketing management, product management, and project development.

I Am: An Entrepreneur

Name companies you've founded or co-founded:

Remedy Health Media, Cornerdrugstore.com

Name companies you've invested in:

HealthCommunities.com, University Health Publishing, Intelecare

Name startups you worked for:

my own

If you are an entrepreneur, why?

I like to build-especially where the conventional wisdom says it's not possible

List your favorite startups:

Groupon, Facebook, Healthy Advice

What's most frustrating and rewarding about entrepreneurship/innovation?

Leading can be exhausting, yet the charge you get from sticking to your vision, executing and bringing your baby to market makes all the wear & tear absolutely worth it. There really isn't anything quite like success. I've also had the opposite outcome and that really blows.

What's the No. 1 mistake entrepreneurs make?

Not really understanding what it takes to be successful- the amount of stick-to-it-ness needed regardless of the cost. As an offset however,the drive to win is made easier if you love what you do.

What are the top three lessons you've learned as an entrepreneur?

1) The word "can't" is not in my team's vocab. 2) If by chance "can't" is uttered, it probably reflects popular wisdom on the subject and that means there is probably an opportunity to do what others think can't be done. 3) Even pure tech businesses are people businesses-you have to press the flesh:when the chips are down the client relationship is key.