Who's using the ChaCha Q&A service?

Bambi Francisco Roizen · January 5, 2011 · Short URL: https://vator.tv/n/1593

About 13% of ChaCha's usage comes from mobile phone users

ChaCha, a Q&A service that's found its stride by offering its service on mobile phones, raised $72 million in financing since inception back in 2005. In this interview, ChaCha CEO and founder Scott Jones gives us an update on the service, such as who's using it, how many users come from the mobile device and what kind of questions is the service good for.

Some highlights:

- About three million people, or 13% of its users, come from using a mobile phone.

- Mobile phone users are "extremely engaged" as they ask 20 questions per month

- Mobile users are younger, ranging from 13 to 25 years old

- The questions the service is good for run the gamut. They range from questions about relationships to questions about homework to questions about travel.

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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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ChaCha answers who, what, when, where and why, and has emerged as the No. 1 way for advertisers and marketers to engage their audience. Through its unique “ask-a-smart-friend” platform, ChaCha has answered nearly one billion questions since launch from more than 15 million unique users per month via SMS text (242-242™), online (chacha.com), Twitter (@chacha), Facebook app, iPhone app, Android app, and voice (1-800-2-ChaCha™). Working with major brands such as Paramount, AT&T, Palm, Johnson&Johnson, P&G, Coca-Cola, McDonald’s, Sonic, and presidential political campaigns, ChaCha.com is one of the fastest growing mobile and online publishers according to Nielsen and Quantcast.

ChaCha was co-founded by proven innovator and entrepreneur Scott Jones and is funded by VantagePoint Venture Partners, Rho Ventures, Bezos Expeditions; Morton Meyerson, former President and Vice Chairman of EDS as well as Chairman and CEO of Perot Systems; Rod Canion, founding CEO of Compaq Computer; the Simon family; and Jack Gill, Silicon Valley venture capitalist.


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