Vator Box gives Offbeat Guides two thumbs up

Bambi Francisco Roizen · August 11, 2009 · Short URL: https://vator.tv/n/9e1

TheFunded founder Adeo Ressi is our guest host this week, analyzing David Sifry's Offbeat Guides

Adeo Ressi, founder of TheFunded.com and TheFunded Founder Institute, joined me and Ezra Roizen (Vator Box regular, Ackrell Capital and Strategyfx) as guest host. We took a look at Offbeat Guides, a personalized travel guide, founded by David Sifry, better known as the founder of Technorati.

Here are some our some of our observations:

- Excellent pitch by David Sifry

- Adeo would buy this product. The problem is that he may be an atypical traveler as a) he travels a lot b) he has a lot of money c) he’s interested in the details of places he’s traveling. The norm is people are cost conscious, and that makes him concerned.

- Ezra says Offbeat Guides is cheap enough relative to, say Lonely Planet, that it’s a compelling buy.

- Travelers roam around with a book. So, the printed book is a great idea.

- Ezra and Adeo believe Offbeat Guides is a “volume play.”

- Ezra says that if you fall in love with this product, you’d probably buy a few.

- I said the book's price needs to drop to appeal to the cost-conscious consumer. I'm also very frugal. 

- Adeo says what’s going against Offbeat Guides is that the travel industry is in trouble, and people aren’t exactly taking a lot of trips these days.

- Distribution is key. We all like the Singapore Airlines distribution. 

- Nile Guide is doing a similar thing. But we like the UI of Offbeat Guides.  David did a nice job with the UI.

- We give David “two thumbs” up. Way up!

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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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