The business of project planning

Would Emergence Capital's Jason Green invest in LiquidPlanner, a project-management software?

This week, we look at LiquidPlanner, an online project management software tool that helps companies work more efficiently on projects. The software as a service (SaaS) includes shared work spaces, Twitter-like short-messaging functionality (or what Liquid Planner calls workplace chatter, and the ability to manage multiple projects. 

To analyze this project management tool, we brought in Jason Green, a venture capitalist at Emergence Capital, whose specialty is software as a service (SaaS) companies. Green, joined myself as well as Ezra Roizen, Vator Box regular and digital media investment banker.

I won't go into the highlights here. I'll just get to the punch line. Both Green and Roizen suggest that Liquid Planner go deep into a vertical and provide a compelling project management tool that can help products go from development to commercialization. Provide a vertical-specific solution and solve big corporate problems, rather than a broadly-used one targeting small- to mid-sized companies that will find itself competing for shelf space against the stalwarts Microsoft and Google.