Eco-shopping and ad management services

Bambi Francisco Roizen · August 25, 2008 · Short URL:

Lise Buyer helps us review CarbonCart and Clickable

Lise Buyer, known for being a top-notch Internet analyst during the boom years and someone Google hired to take them public, was our guest host for Vator Box again this week. She joined me and Vator Box regular Ezra Roizen to discuss Carbon Cart, the winner of this year's KPMG/AlwaysOn Clean tech competition and Clickable, which recently received $14.5 million in funding. Bottom line, the three of us believe Clickable is providing a lot of value for small to medium-sized businesses. Ezra and Lise have a lot of great feedback and advice for



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Bambi Francisco Roizen

Founder and CEO of Vator, a media and research firm for entrepreneurs and investors; Managing Director of Vator Health Fund; Co-Founder of Invent Health; Author and award-winning journalist.

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Clickable is an online solution that makes search advertising Simple, Instant and Profitable. Clickable’s immediate activation and intuitive user experience make it easy for marketers to manage performance across all major ad networks, including Google, Yahoo and Microsoft. Clickable’s powerful recommendations and reporting make marketers more efficient, effective, and confident – even at the very first login. Clickable’s ActEngine actually learns marketers’ preferences and enforces best practices to maximize return. Clickable always listens and constantly improves. That’s why customers often say: “Clickable is like having a trusted advisor always by your side ensuring success.”

For advertising agencies, Clickable drives profitability by growing margins, staff efficiency, and capacity to serve more clients. Predictable, performance-based technology costs enable agencies to capture new market share from smaller clients, historically unprofitable under traditional agency cost structures. With easy white-label reporting, agencies can groom smaller clients into full-service accounts. Finally, Clickable rapidly enables and educates agency staff with embedded contextual help, multimedia training, and community.

For ad networks, Clickable offers growing access and scale to thousands of advertisers and agencies, while providing parity with all major ad networks. Simply “Clickable enable” your ad network to grow customer loyalty and market share by integrating with the one platform where advertisers manage all premium networks. Environmentally Friendly Online Shopping


Joined Vator on is an eco-conscious e-commerce site carrying Ingram Book Group's entire book inventory. allows consumers to carbon neutralize their internet shopping.

By placing your order through,  carbon credits will be purchased to pay for renewable energy initiatives, reforestation or energy efficiency projects that offset the carbon dioxide generated in the shipping of your order.


The team at would like you to read these interesting articals about our company.




Ezra Roizen

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Advisor-to and commenter-on emerging ventures

Lise Buyer

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