Yahoo tops list of most visited sites in July

Yahoo beat out Google and Microsoft for the most visited sites last month as traffic spiked

Yahoo has won the Internet! Yahoo sites were the most visited U.S. Web properties in July, topping Google and Microsoft, according to comScore.

In July 2013, 196,564 unique U.S. Internet users visited Yahoo’s sites, a 21% increase over July 2012 when Yahoo sites saw 162,581 unique visitors. By comparison, Google sites saw 192,251 uniques in July, an increase of just 4% over last year, when it saw 190,355 uniques.

Interestingly, that doesn’t include Tumblr traffic, which was measured on its own. Tumblr’s traffic increased 40% over last year, from 27,000 uniques to 38,000, and beat out Twitter, which saw 36,000 uniques in July. This time last year, Twitter saw 40,000 uniques.

Marissa Mayer boasted of Yahoo’s increasing traffic in Yahoo’s second quarter earnings call in July. While traffic was on the decline throughout 2012, page view traffic was on the rise in the first half of 2013.

“Products are what drives traffic,” said Mayer, who highlighted several of Yahoo’s most game-changing product releases and updates, including the Yahoo Weather app, which is now the number one weather app in the App Store. Additionally, daily active user traffic is up 120% on mobile. 

Since updating Flickr, daily photo uploads are up 3X.

Altogether, monthly mobile users across all of Yahoo’s apps have surpassed 340 million. And Yahoo has shut down over 30 underutilized products in the last year.

“I’ve said that improving revenue at Yahoo will be a series of sprints. The last sprint was all about culture and people,” said Marissa Mayer in Yahoo’s first ever video earnings call Tuesday afternoon. “This sprint is all about product and execution.” 

Yahoo shares are up 80% over the last year, which, as some have pointed out, is due in large part to Yahoo’s imminent pay day when Alibaba goes public.

That said, Yahoo’s second quarter earnings were something of a mixed bag. Revenue ex-TAC was down 1% to $1.07 billion from $1.08 billion in the year-ago quarter. That narrowly missed Wall Street’s expectations of $1.08 billion.

Non-GAAP EPS was up a solid 19% to $0.35 from $0.30 in Q2 2012. Analysts were calling for $0.30 in earnings per share. 

Some other interesting highlights from comScore’s July metrics: Yelp traffic is up 27% to 42,000 uniques from 33,000 last year.

Facebook traffic fell 11% from 160,674 to 142,266 uniques over the last year.

LinkedIn traffic, meanwhile, has shot up 43% to 53,000 uniques in July from 37,000 last year. 

Image source: flickr