InsideView raises $19M led by Split Rock Partners

InsideView provides data, insights and connections to help organizations win deals and find leads

Customer relationship management intelligence (CRM) software provider InsideView has raised $19 million in new financing, the company announced Monday.

The round was led by Split Rock Partners, with participation from the company's existing investors, Emergence Capital, Foundation Capital, and Rembrandt Venture Partners.

InsideView had previously a Series A round of $7.4 million back in 2007. It then raised $6.5 million in a Series B round of funding from Emergence Capital Partners and Rembrandt Venture Partners in January 2009, followed by $11.5 million in additional Series B financing from Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners in March 2010.

Most recently, the company raised a $12 million Series C round led by Foundation Capital, along with Emergence Capital Partners, Rembrandt Venture Partners, and Greenhouse Capital Partners. This latest round brings InsideView's total amount raised to $56.4 million.

The company will be used to accelerate its research and development, expand to new markets, and to increase the adoption of the company's CRM Intelligence Platform by B2B enterprises.

Created in 2005 by founder and CEO Umberto Milletti, the San Francisco-based InsideView  provides data, insights and connections, in order to help organizations find more leads, win more deals, and grow accounts.

The company's technology integrates with major CRM platforms and leading marketing automation solutions, including SalesForce, Microsoft Dynamics CRM,  Sugar CRM, Oracle and NetSuite.

The platform then aggregates information about companies, executives, and related events, such as news, blogs, SEC filings, job listings, and social network data, from  sources like Reuters, Capital IQ, Cortera, SimplyHired, LinkedIn, and Facebook.

The net result is a rich tapestry of social connections and curated information for B2B sales professionals to establish connections and more effectively drive sales.

InsideView offers three applications built on the platform: InsideView for Marketing, InsideView for Sales, and InsideView for Account Management.

The service is now used by nearly 13,000 companies and over 350,000 marketing, sales and account management professionals. Its clients include Adobe, Hub International, Franklin Covey, Rosetta Stone, and SuccessFactors.

In addition to the funding news, InsideView also announced that Jim Simons, Split Rock's Managing Director, will be joining the board of directors.

"InsideView has demonstrated a unique understanding of the marketing and sales process and how CRM can be improved to support it. The rapid growth of its customer base indicates a tremendous appetite for InsideView solutions, and our due diligence conversations with InsideView customers revealed a clear impact on revenue and productivity, to a degree we rarely, if ever, see," he said in a statement.

(Image source: https://www.insideview.com)