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Startup focused on bringing social media to the enterprise gets funding
Social networking is pretty mainstream, but social media applications have yet to really be adopted inside corporate America. That's changing as more companies raise funds to bring the valuable information and relationships that resides in social networks into the workplace.
InsideView, Inc., which provides social media applications to the enterprise, on Thursday announced that it closed $6.5 million in a Series B round of funding from current investors Emergence Capital Partners and Rembrandt Venture Partners.
All told, the San Francisco-based company has raised $14 million in funding.
The new capital will be used to expand its sales and marketing efforts to distribute its Sales Intelligence application, called SalesView, a service that helps accelerate sales cycles. Essentially, InsideView's technology leverages the professional and corporate information from social networks including Facebook and LinkedIn to help its clients discover new potential customers. At the same time, SalesView integrates traditional corporate information data providers including as Jigsaw and Hoovers.
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