It feels like the software market is tightening up all of the sudden. First we had Buddy Media and Vitrue snapped up by Salesforce and Oracle. Now we are hearing word that Yammer will become part of the Microsoft family. And just this morning, Syncapse, a company that helps companies manage their presence on Facebook, has acquired Clickable.
Syncapse, more specifically, provides tools and strategic services that help marketers to manage their brand’s consumer engagement and performance across social media channels.
Adding Clickable, which helps businesses buy ads on Facebook, Google and other search engines, seems like a very natural addition to Syncapse's portfolio. The six-year-old company will get folded into Syncapse for an undisclosed amount of money. Reports from All Things D put Clickable's value close to the $33 million.
Current Clickable clients include Ann Taylor, Etsy, and Medco.
Syncapse currently has 150 people employees and the Clickable addition should add another 70 people to the team.
In a statement released this morning, Syncapse said that "Clickable's social and search advertising management functionality will become a key addition to Syncapse's suite, which includes social media publishing, moderation, compliance, multi-channel data management, and measurement intelligence products."
As part of the acquisition, Dave Fall, Clickable's COO and former product executive from DoubleClick and Google, will join Syncapse as Chief Product Officer.
Sandeep Sahi, former engineering leader from Clickable and Microsoft, will also join Syncapse as Senior Vice President of Engineering, and Managing Director of India operations. David Kidder, Clickable's co-founder and Chief Executive, and New York Times best-selling author, will continue as a strategic advisor to Syncapse.
Over the past year, Syncapse's enterprise client base has grown over 200% and manages brands including Amway, L'Oreal, Anheuser-Busch InBev, RIM, and Diageo.
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Steven Loeb
Startup/Business
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ViTrue is a User Created Advertising Company that allows brands to safely harness the creative talents of their own consumers. ViTrue provides solutions that leverage the consumer/brand dialogue by way of online video technology for marketing innovation.
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Clickable is an online solution that makes search advertising Simple, Instant and Profitable. Clickable’s immediate activation and intuitive user experience make it easy for marketers to manage performance across all major ad networks, including Google, Yahoo and Microsoft. Clickable’s powerful recommendations and reporting make marketers more efficient, effective, and confident – even at the very first login. Clickable’s ActEngine actually learns marketers’ preferences and enforces best practices to maximize return. Clickable always listens and constantly improves. That’s why customers often say: “Clickable is like having a trusted advisor always by your side ensuring success.”
For advertising agencies, Clickable drives profitability by growing margins, staff efficiency, and capacity to serve more clients. Predictable, performance-based technology costs enable agencies to capture new market share from smaller clients, historically unprofitable under traditional agency cost structures. With easy white-label reporting, agencies can groom smaller clients into full-service accounts. Finally, Clickable rapidly enables and educates agency staff with embedded contextual help, multimedia training, and community.
For ad networks, Clickable offers growing access and scale to thousands of advertisers and agencies, while providing parity with all major ad networks. Simply “Clickable enable” your ad network to grow customer loyalty and market share by integrating with the one platform where advertisers manage all premium networks.
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Salesforce Buddy Media is the social enterprise software of choice for eight of the world's top then global advertisers, empowering them to build and maintain relationships with their consumers in a connections-based world. The Buddy Media social marketing suite helps brands build powerful connections globally with its scalable, secure architecture and data-drive consumer insights from initial point of contact through point of purchase. Buddy Media is headquartered in New York City, with additional offices located in Asia, London and San Francisco.
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Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms. The award-winning Vitrue SRM platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients.
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