Victor White's gamification deck at Vator Spark

Kristin Karaoglu · June 29, 2012 · Short URL: https://vator.tv/n/26ff

Social + Gamification: Better User Experience, Better Engagement, Better Data

"Social + Gamification: Better User Experience, Better Engagement, Better Data" by Victor White

Gigya.com's Victor White talks about Social + Gamification at Vator Spark.

Gamification works best when users can compete with their friends. As businesses look to gamify their web properties, ensuring that social rewards are tied to to users' social graphs is paramount to building sustained engagement. By seamlessly tying gamification with users' social identities, business can build a better user experience, leverage incredible customer insights, and drive valuable user behavior.

Want to see photos from Vator Spark? Check them out here.

Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Gigya

Startup/Business

Joined Vator on April 18, 2012

Gigya’s mission is to socialize the rest of the web. We provide websites with a complete social infrastructure that creates immersive social experiences for users and provides unparalleled customer insights for businesses.

Gigya equips businesses like ABC, Pepsi and Verizon with a comprehensive solution to socialize their online properties. Our technology enables seamless registration with Social Login, increases traffic and time spent on-site via Social Plugins and Social Gamification and transforms marketing by leveraging permission-based social identity data.

Gigya works with more than 500 enterprises and touches more than one billion users per month. Our platform extracts the real value from social networks, empowering online businesses to attract, engage and understand users like never before.

Victor White

Joined Vator on April 18, 2012

Victor White is senior marketing manager at Gigya where he develops and executes strategies relating to branding, corporate positioning, sales enablement, media/analyst relations and market research.