Niel Robertson's gamification deck at Vator Spark

Kristin Karaoglu · June 27, 2012 · Short URL: https://vator.tv/n/2673

Trada.com's CEO on crowd mechanics

Crowdsourcing has emerged as a valuable solution to help businesses complete projects, both simple and complex. But managing a crowd of individuals requires a unique set of complex, multi-motivation systems to keep them engaged and properly directed. Crowd Mechanics use gamification principles to provide an incentive and engagement system designed to drive outcomes in a crowd through individual and group incentives that include both monetary and non-monetary rewards, levels, and achievements. In this hands-on session, Niel Robertson will discuss the principles and best practices of Crowd Mechanics. We will discuss the dynamics involved with motivating and managing a crowdsourcing marketplace with thousands of workers and teach you how to implement Crowd Mechanics and reputation systems to keep your crowd from becoming a mob.

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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Trada Inc.

Startup/Business

Joined Vator on

Trada is the first crowdsourced paid search marketplace. Our marketplace  allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn money risk free by generating clicks and conversions for advertisers.

More Trada Reviews and case studies at http://www.trada.com/trada-reviews/

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Niel Robertson

Joined Vator on

CEO of Trada (trada.com, @Trada) Director, Viglink (viglink.com,@viglink) Director, Kibits (kibits.com, @kibits) Founder, Crowdsortium (crowdsortium.org,@crowdsortium)