Niel Robertson's gamification deck at Vator Spark

Kristin Karaoglu · June 27, 2012 · Short URL:'s CEO on crowd mechanics

Crowdsourcing has emerged as a valuable solution to help businesses complete projects, both simple and complex. But managing a crowd of individuals requires a unique set of complex, multi-motivation systems to keep them engaged and properly directed. Crowd Mechanics use gamification principles to provide an incentive and engagement system designed to drive outcomes in a crowd through individual and group incentives that include both monetary and non-monetary rewards, levels, and achievements. In this hands-on session, Niel Robertson will discuss the principles and best practices of Crowd Mechanics. We will discuss the dynamics involved with motivating and managing a crowdsourcing marketplace with thousands of workers and teach you how to implement Crowd Mechanics and reputation systems to keep your crowd from becoming a mob.

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Kristin Karaoglu

Woman of many skills: Database System Engineer; SplashX event producer; Author of Startup Teams

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Trada Inc.


Joined Vator on

Trada is the first crowdsourced paid search marketplace. Our marketplace  allows agencies and in-house advertisers to leverage the skills of hundreds of the best PPC experts in the world, who in turn earn money risk free by generating clicks and conversions for advertisers.

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Niel Robertson

Joined Vator on

CEO of Trada (, @Trada) Director, Viglink (,@viglink) Director, Kibits (, @kibits) Founder, Crowdsortium (,@crowdsortium)