We meet a lot of people who do user research, but don’t have a research background or extensive Read More
Business to Business Customer demand Electronics/Appliances Entertainment and Digital Media from observer/expert Internet Video Lessons and advice Market testing Marketing/Advertising Online Retail Social media User experience
Getting Good Intel: How User Research Can Go Wrong
As we’ve discussed in previous articles, the belief that some research is better than none is not accurate. Read More
Business to Consumer Customer demand from observer/expert Lessons and advice Market testing Social media User experience
Research Recruiters, Your Best Friends
Research is all about people, so it’s important to find the right people when you’re conducting user research. Read More
Customer demand from entrepreneurs Lessons and advice Lifestyle and Travel Market testing Marketing/Advertising Social media Software User experience
The challenge of targeting late adopters
We’ve met with several startups recently that are targeting market segments in which there is a lot of Read More
Focus groups have gotten a bad rap over the years as UX research has shifted away from this Read More
Customer demand from entrepreneurs Lessons and advice Market testing Marketing/Advertising Social media User experience
The Myth of the One-Way Mirror
Since the early 1970s, professions such as user experience, market research, advertising, and law enforcement have been using Read More
When engaging in any form of product usability test, there are certain very important guidelines to keep in Read More
Many of us remember playing Atari and Nintendo games growing up. If you asked any 30-something about what Read More
Aerospace Business to Business Business to Consumer Education Energy/Green Technologies from observer/expert Health and Medical Internet Video Lessons and advice Market testing Software Software as a Service User experience
The dangers of design by user
In last month’s column, we talked about ways to include users in the design process by employing Subject-Matter Read More
(Demetrius Madrigal co-wrote this piece) We think it’s appropriate to kick off the new year with an examination Read More
Aerospace Business models/plans Business to Business Business to Consumer Electronics/Appliances Entertainment and Digital Media Freemium from entrepreneurs Internet Social Media Lessons and advice Lifestyle and Travel
Getting the most out of the freemium model
Freemium business models seem to be gaining in popularity and rapidly becoming a dominant factor in the success Read More
The mobile space is the new Wild West of technology. Much like the Web during the 1990s, mobile Read More
Business to Consumer Customer demand from entrepreneurs Internet Social Media Lessons and advice Market testing Marketing/Advertising Online Retail Software Software as a Service User experience
So, you want to do user research
One of the best things about user research is that anyone can do it. On the other hand, Read More
Business to Business from entrepreneurs How to build a product Lessons and advice Market testing Product development User experience
Dealing with risky and safe assumptions
One of the most important aspects of product development is the process of predicting the behavior of a Read More
Usability testing is one of the least glamorous, but most important aspects of user experience research. Over the Read More
