Research guidelines you won’t find in a textbook
We meet a lot of people who do user research, but don’t have a research background or extensive Read More
Getting Good Intel: How User Research Can Go Wrong
As we’ve discussed in previous articles, the belief that some research is better than none is not accurate. Read More
Research Recruiters, Your Best Friends
Research is all about people, so it’s important to find the right people when you’re conducting user research. Read More
The challenge of targeting late adopters
We’ve met with several startups recently that are targeting market segments in which there is a lot of Read More
Do’s and Don’ts for Focus Groups
Focus groups have gotten a bad rap over the years as UX research has shifted away from this Read More