Brad Gebhard understands that technology is the key to his industry’s future. The two separate industries of consumer products and technology have always gone hand in hand, but now technology is making it easier for advertisers to reach consumers on multiple levels. 

This makes advertising campaigns more effective, and harder to avoid by the consumer. Technology is the medium through which most people are subjected to advertisements. 

Ever since the radio was invented, product advertisements have been reaching the ears of consumers from the comfort of their own homes…… read more

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