Today’s Entrepreneur is Robert Nathanson, founder of OpenTreatment, a company that finds a physician that takes your insurance or you can simply search by typing in a location through your GPS. 

Nathason is a graduate of the University of San Francisco in BS BioChemistry & Marketing last 1995 and became a Doctor of Chiropractic in 2000 at Life West School of Chiropractic. 

OpenTreatment (currently in the top-15 semi-finalist) is competing in Vator Splash Oakland 2015 startup competition. 

OpenTreatment self-categorizes itself into these areas: Electronic management records (EMR)HealthtechMobile appsHealthcareEnterprise software

The top 8 finalist will compete and present live on stage in front of several hundred tech influencers (CEOs, media and investors).

Here’s a little about Nathanson:

I am a(n): Entrepreneur

Companies I’ve founded or co-founded: OpenTreatment

Companies I work or worked for: Marqeta, inc., Pacific Bell

Achievements (products built, personal awards won):
  • Won top 25 at the Extreme Tech Challenge out of 2000 applicants. Spoke at CES on the Monster Stage 2015. 
  • Was awarded speaker at 2015 Collision Summit in Las Vegas, Nevada. 
  • Awarded KMPG Technology & Innovation Community Member . Connected to a select group of start-up entrepreneurs, FORTUNE 500 tech industry visionaries, venture capitalists, and cross-industry technology leaders in a four-week crowdsourcing program.
If you are an entrepreneur, why? I want to create a useful platform and app that everyone will use and enjoy, while empowering and creating new technology.

My favorite startups:
Uber, SideCar, Zappos, PayByPhone, Getaround

What’s most frustrating and rewarding about entrepreneurship/innovation? It always takes more time and more money. Always stay true to what you believe in. The more people you talk to and the more they get your passion, concept and “ways to make their life easier” is the most rewarding thing to me.

What’s the No. 1 mistake entrepreneurs make? Not delegating the right jobs to the right people while thinking they can do it all.

What are the top three lessons you’ve learned as an entrepreneur? Always takes more time and more money. Get your team aligned and work together. Listen to your audience.

Full bio

Prior to founding OpenTreatment, Dr. Nathanson, from a focus on disease to a focus on wellness by promoting high standards in professional transformed care ethics and quality of treatment. Dr. Nathanson maintained complete autonomous decision-making authority within the areas of marketing, sales, finance, human resources, technology, information systems and administrative affairs.

Managed over 3,000 patient files and over 12,000 patient reports while marketing and building high-performance executive teams and leading sophisticated platforms and service organizations with market penetration up to 300 Million users. A strategic visionary with a clear sense of purpose and urgency when faced with diverse situational challenges during periods of both declining sales and rapid growth.

Skilled at establishing operational excellence within culturally diverse environments, translating conceptual models into specific growth strategies, and planning/executing multi- faceted global business development campaigns designed to improve market share, gross revenue and EBITDA.

He earned a DC from Life West and Qualified Medical Evaluator from Palmer and a Bachelors of Science in Business Administration from the University of San Francisco, School of Business. (Biochemistry/Marketing). 


*Want to be included in our Today’s Entrepreneur series? Email me: mitos@vator.tv

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