Thousands of marketing and lead generation professionals are set to descend on Las Vegas next wek to attend LeadsCon, a conference dedicated to lead sourcing, management and massaging.
The conference runs at the Mirage Hotel Tuesday and Wednesday and kicks-off with a lead buyer’s only summit on Monday; aggregators, agencies and vendors are excluded from the summit.
One Bay-area vendor presenting at LeadsCon is Bright Pattern, a software maker that produces virtual contact center solutions.
Co-founder Erhan Cakmak will participate in a Wednesday morning panel session, Is Lead Gen Telemarketing? Best Practices for Lead Generators and Looking Beyond Consent, moderated by DC Cullinane, CEO of ThinkingVoice.
The session examines the impact of changes late last year to the Telephone Consumer Protection Act, which placed more stringent requirements on anyone drumming up business by telephone. Contact center managers are still working to adjust to the changes.
The session starts at 9:40 a.m. in the Grand Ballroom (BC) of the Mirage.
