Maybe this year you could shake it up and head down to the mall instead—the virtual mall. On Facebook. Facebook eCommerce platform Payvment announced Tuesday that it plans to launch a special Black Friday deals section for its Facebook Shopping Mall.
The Black Friday deals will go live at 12:01 am EST on Friday, November 25, at fbmall.com/deals.
Now, from the comfort of your own Facebook account, you can get deals of up to 80% off from any of the more than 100,000 sellers that list their products via Payvment. That number is up from 50,000 in February, when the Shopping Mall launched. The fCommerce platform is currently home to more than 2.4 million items.
Payvment’s traffic has been on the rise this month, seeing a 30% increase since the beginning of November, as well as a 25% increase in social discussion and sharing with the products in the Shopping Mall.
“In the past, Black Friday and Cyber Monday have been the domain of the ‘big box’ retailers, but now with the Shopping Mall we’re helping the boutique sellers by aggregating and promoting their deals for consumers all in one place on Facebook,” said Payvment CEO Christian Taylor, in a statement.
Payvment launched the first ever Facebook Shopping Mall back in February to unify all of the Payvment storefronts and allow shoppers to shop by seller, items, bestsellers, recommended items, and more. The most innovative feature of the platform is probably Payvment’s universal shopping cart and checkout feature, which allows the user to add items from different stores to the same cart and go through one checkout process. So in essence, you can add a $300 crystal necklace from Molly Sims’ storefront to the same cart to which you add a hand-knitted baby blanket from a private seller in Spokane, Washington, and you can buy both in one checkout process.
Payvment raised $6 million last November.