Gigya, a SaaS company that makes websites more social, has raised $6 million in its fourth round of funding, we’ve confirmed with the company. It is unlikely new investors participated since all names on the filing belong to current Gigya executives (co-founder and CSO Eyal Magen, co-founder and CTO Eran Kutner, co-founder and President Israel Eliezerov, and CEO David Yovanno) and board members (Michael Eisenberg of Benchmark, Navin Chaddha of Mayfield, and Jake Winebaum of Business.com). Previous funding rounds for Gigya include an $11 million Series C led by DAG Ventures in October 2008, a $9.5 million Series B led by Mayfield Fund in March 2008, and a $3 million Series A led by Benchmark Capital and First Round Capital in February 2007. In total, the company has raised about $29.5 million since its founding in June 2006.
Yet another social CRM service, Gigya helps clients integrate social networking into their own online services by wrapping the APIs for multiple sites, like Facebook, Twitter and LinkedIn, into a single API. For example a news site might want a quick method for readers to register to the site and a content recommendation system. Gigya would provide the tools so that those readers could log on with just their Facebook or Twitter account and see recommendations based on their own networks. As another example, a retail site might want a live chat plugin so that shoppers can ask others questions about products in real-time. Social sign-on, social sharing, community features—-Gigya includes all of these features.
In addition to integrating clients with social, Gigya also provides comprehensive social analytics behind the scenes so that clients know what is and isn’t working. The company also offers mobile support (for Android and iOS).
Gigya serves clients in a variety of sectors, including media and entertainment, commerce, and travel and hospitality. Some top name clients for the service include Reuters, Intuit, the NFL, and American Eagle. The company says it reaches 250 million users each month through its many clients.
