So where is Friendster today? Not very popular here in the US, although back in 2003 it was the only social networking site I used. The site eventually was abandoned for MySpace, then Facebook and Twitter.
But today, it is a leading Web site in Asia with over 75 million registered users. 90% of its traffic comes from the region as well. Recently the company re-branded itself and added several new features geared towards the Asian youth market with what it refers to as “a focus on local relevance, fun and simplicity.”
The two entities have had a prior relationship. Back in October, MOL was appointed to provide an integrated payments platform for Friendster. The new partnership will build upon the initial products built which were The Friendster Wallet and the Friendster Gift Shop.
Friendster will maintain its office here in Mountain View, as well as various locations around the world including the Philippines, Malaysia and Singapore.