As online ad spending continues to drop during the economic downturn, online ad network optimization tools prove to be successful. Last year the Rubicon Project, an ad network optimization desitination, raised $22 million in funding. Today, PubMatic is announcing fundraising as well.
PubMatic, an online ad revenue management tool, announced a series B financing from investors including Draper Fisher Jurvetson, Nexus India Capital and Helion Ventures. The exact amount has not yet been disclosed. In 2008, PubMatic raised a $7 million Series A round.
Along with the fundraising announcement, PubMatic has unveiled a new product, PubMatic Premier. The upgrade is designed for global media publishers with greater than $5 million in annual online revenue. It adds on several features to its current tool including, Dynamic Frequency Optimization, which predicts ad network pricing, and 24/7 support. A full list of features can be found here.
PubMatic, which is based in Palo Alto, Ca., currently works with over 5,500 online publishers. Among those publishers are FreeForums.org, Flixster, and Moguldom Media Group. PubMatic claims that all these companies have seen revenue increase using PubMatic’s services.
