Google added a new feature to its Google Maps software for mobile phones this week. The feature is called Latitude and you will get it if you download the latest Google Maps version.
Before
talking about Latitude, let me first say I have tried a ton of third
party apps for my blackberry and the only one that has really stuck is
Google Maps. It should come standard on every blackberry. It’s that
good.
At some point last year, Google added “my location” to
Google Maps for mobile and that was a game changing move. Having a map
on your mobile phone that always knows where you are is fantastic. It
makes getting directions a breeze and it also gives you confidence that
you are going in the right direction when you are lost.
With
Latitude, Google has taken the somewhat obvious next step of connecting
all these mobile devices with maps and “my location” on them. Latitude
allows you to invite people to see where you are on their phones and
allow you to see where you are on their phones.
Once I got the
new Google maps software on my phone, I immediately invited my family
and my colleagues at work to my Latitude service. I am not sure who
else I’ll invite but I don’t think it will be that many people. This is
not like Twitter or Facebook where you get value out of having a large
network (at least I don’t think so after playing with it for a bit last
night).
But for my office to be able to see where I am when I am
late for a meeting or to be able to locate my daughter in the Marais in
Paris and be able to get walking directions to the cafe she’s in is
tremendous.
There may be other applications for Latitude that
aren’t immediately obvious to me and I’d love to hear your thoughts
about it in the comments. But for me, this is another killer feature
and Google is slowly doing with maps what they’ve done in search –
running the table on the competiton.
(For more from Fred, go to his blog)
