Redwood City, Calif.-based One True Media, a site and service that allows users to upload videos, photos and easily mix them into collages, on Thursday said it closed $9 million in Series B funding. The purpose for this round is to grow its online advertising service, SpotMixer. The funding was led by DAG Ventures and followed by existing investor, Kleiner Perkins Caufield & Byers.
SpotMixer, offers a similar service to its parent company, but targeted at businesses. It’s basically an automated ad agency where you can upload your videos and photos into a template and ‘mix’ them together to create what they claim, is a ‘professional’ looking commercial, eliminating the need for an agency and a video production crew.
After ad placement, SpotMixer offers campaign data. Their services start at $49/month.
Their sample commercials seem acceptable, but coming from my own video production background, unimpressive. Ultimately, you still have to upload your own videos and photos into their do it yourself templates, so depending on how professional looking those photos and videos you shot turn out, that will sort of determine the quality of your final video.