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Socialize This

Vator innovation series

Socialize This by Charlene Li

Host Charlene Li from Altimeter Group interviews leaders at companies adopting social and emerging technologies, providing personal perspective on the benefits to the company, as well as the barriers they had to overcome.

All episodes

Channel 9's secret sauce to create community

by Charlene Li, May 8, 2009 | Comments

Head of Microsoft's developer community builds on his experience as a bartender in college

Jeff Sandquist, Senior Director of Evangelism at Microsoft, has been running Microsoft's developer community at Channel 9 (channel9.msdn.com) for the past five years. How did he become such a good community manager? By tending bar! He shares how he builds community, as well as how he measures the results. Jeff's "secret sauce" to creating community is to participate as ...

Channel 9 - How Microsoft launched it

by Charlene Li, March 31, 2009 | Comments (1)

Jeff Sandquist of Microsoft talks about how the software giant opened up

It was five years ago that Microsoft launched Channel 9, a community for developers. Jeff Sandquist, Senior Director of Evangelism at Microsoft, discussed how the company took the first steps to open up and build a vibrant community, at a time when Microsoft would be described as anything *but* open.Channel 9 was developed as a way for developers to interact ...

Using blogs in a public relations' crisis

by Charlene Li, March 4, 2009 | Comments

Wells Fargo recently faced a PR dust up and turned to its blog to quickly respond

The crisis began when the Associated Press reported on February 3, 2009, that Wells Fargo was taking its home mortgage executives to Las Vegas for an internal sales recognition event. Although the event had been scaled back, the company decided to cancel the event outright. The blog post responded specifically to items in the AP report that Wells Fargo believed ...

How Wells Fargo successfully blogs

by Charlene Li, February 19, 2009 | Comments (1)

	How banks can blog without getting in trouble For companies concerned about the risks of having a blog, take a look at what Wells Fargo has been doing with them for the past three years. As a company operating in a regulated industry, Wells Fargo takes steps to make sure they are in compliance -- but that hasn't stopped them from connecting with their customers. In this episode ...
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A big company's use of social technologies

by Charlene Li, February 6, 2009 | Comments (2)

	HP's VP of digital strategy talks about getting social Chris Curtin, VP of Digital Strategy at HP, discusses how the company is developing a digital strategy that integrates social technologies to engage with customers. He also shares how to he is leading the adoption of technologies like blogs in a large, diverse organization like HP.
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