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New study: Deep brand engagement

by Charlene Li, July 26, 2009 | Comments

Social media is no longer the responsibility of a few people in the organization

I’m releasing today a new research report that I wrote in conjunction with Wetpaint called “ENGAGEMENTdb." The study looked at how the 100 most valuable brands — as identified by the 2008 BusinessWeek/Interbrand Best Global Brands ranking — engaged in 11 different online social media channels.We critiqued the brands on not only their breadth of engagement across these channels, but ...

16 bloggers and a day on the USS Nimitz

by Charlene Li, June 16, 2009 | Comments

	The Navy invited 16 bloggers to spend 24 hours with them (I previously wrote an intro and link post about the bloggers who went on the USS Nimitz.) When the Navy issued the invitation for 16 bloggers to spend a day on the USS Nimitz, I thought there had to be string attached, or that the Navy wanted to use us bloggers as propaganda spreaders. But hey, I'm used to people ...
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Microsoft Bing's focus on decisions is smart

by Charlene Li, May 31, 2009 | Comments

	But it's not a Google killer Apologies for the long title, but I wanted to get one thing across before diving into my review of Microsoft's new search engine Bing. (The site was announced on Thursday at the All Things Digital conference and will be available June 3rd. I was given a pre-launch briefing and have had access to a preview site.) Bing is not a ...
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Channel 9's secret sauce to create community

by Charlene Li, May 8, 2009 | Comments

Head of Microsoft's developer community builds on his experience as a bartender in college

Jeff Sandquist, Senior Director of Evangelism at Microsoft, has been running Microsoft's developer community at Channel 9 (channel9.msdn.com) for the past five years. How did he become such a good community manager? By tending bar! He shares how he builds community, as well as how he measures the results. Jeff's "secret sauce" to creating community is to participate as much ...

Channel 9 - How Microsoft launched it

by Charlene Li, March 31, 2009 | Comments (1)

Jeff Sandquist of Microsoft talks about how the software giant opened up

It was five years ago that Microsoft launched Channel 9, a community for developers. Jeff Sandquist, Senior Director of Evangelism at Microsoft, discussed how the company took the first steps to open up and build a vibrant community, at a time when Microsoft would be described as anything *but* open.Channel 9 was developed as a way for developers to interact ...

Using blogs in a public relations' crisis

by Charlene Li, March 4, 2009 | Comments

Wells Fargo recently faced a PR dust up and turned to its blog to quickly respond

The crisis began when the Associated Press reported on February 3, 2009, that Wells Fargo was taking its home mortgage executives to Las Vegas for an internal sales recognition event. Although the event had been scaled back, the company decided to cancel the event outright. The blog post responded specifically to items in the AP report that Wells Fargo believed ...

How Wells Fargo successfully blogs

by Charlene Li, February 19, 2009 | Comments (1)

	How banks can blog without getting in trouble For companies concerned about the risks of having a blog, take a look at what Wells Fargo has been doing with them for the past three years. As a company operating in a regulated industry, Wells Fargo takes steps to make sure they are in compliance -- but that hasn't stopped them from connecting with their customers. In this episode ...
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A big company's use of social technologies

by Charlene Li, February 6, 2009 | Comments (2)

	HP's VP of digital strategy talks about getting social Chris Curtin, VP of Digital Strategy at HP, discusses how the company is developing a digital strategy that integrates social technologies to engage with customers. He also shares how to he is leading the adoption of technologies like blogs in a large, diverse organization like HP.
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Super Bowl Twitter chatter on NYTimes

by Charlene Li, February 6, 2009 | Comments

Through this display, you can understand the span of the Super Bowl experience

This is a very cool mashup application using time lapsed "tweets" created by the New York Times to track what was capturing the people's attention during the Super Bowl. The tweets are shown on a map of the US to show where they originated, and like a tag cloud, the size denotes how many people are tweeting those words. The ...

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