Facebook has 1.39B MAUs, 69% of ad revenue from mobile

Facebook beats in Q4, posts $12.47B in revenue for the full year

Shares of Facebook are remaining flat in after-hours trading on Wednesday, despite the company posting fourh-quarter and full year results that handily beat Wall Street expectations.

Facebook seen its shares go up .61% or $0.46, to $76.24 a share during regular trading.

"We got a lot done in 2014. Our community continues to grow and we're making progress towards connecting the world," Mark Zuckerberg, Facebook founder and CEO, said in a statement.

In the earnings report, Facebook posted fourth quarter revenue of $3.85 billion,  beating Wall Street's estimates of $3.77 billion. Adjusted earnings per share came in at  $0.54 cents in the quarter, higher than the $0.48 cents a share that analysts had been expecting.

Advertising revenue was $3.59 billion for the quarter. It increased 53% from the same quarter the year before. Mobile accounted for 69% of that revenue, up from approximately 53% of advertising revenue in the fourth quarter of 2013.

Revenue from payments and fees for the quarter was $257 million, a 7% increase year-to-year.

GAAP net income was $701 million, a 34% increase from the $523 million for the fourth quarter of 2013, while non-GAAP net income for the quarter was $1.52 billion, up 86% compared to $814 million for the fourth quarter of 2013.

Full Year 2014 numbers

For the full year 2014, Facebook saw $12.47 billion in revenue, a 58% increase from 2013. Income from operations for the full year 2014 was $4.99 billion. Analystis had been expecting $12.39 billion in revenue. Earnings per share for the full year were $1.77.

Daily active users (DAUs) were 890 million on average for December 2014, an increase of 18% year-over-year, while mobile DAUs were 745 million on average for December 2014, an increase of 34% year-over-year.

Monthly active users (MAUs) were 1.39 billion as of December 31, 2014, an increase of 13% year-over-year. Mobile MAUs were 1.19 billion as of December 31, 2014, an increase of 26% year-over-year.

We will be covering Facebook's earnings conference call coming up later today.

(Image source: ibtimes.com)