Entrepreneur and Investor Talks

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Video: Michael Wu on the science of gamification

Chief Scientist of Lithium on motivation, trigger and gamification

Innovation series by Kristin Karaoglu
June 25, 2012
Short URL: http://vator.tv/n/2774


Vator brought together thought leaders in gamification with various VCs and entrepreneurs to share insights on how gamification can benefit any business when thoughtfully executed.  

The first keynote speaker at our inaugural Vator Spark event was Michael Wu, chief scientist, from Lithium.com.  Wu says that gamification is a psychologically driven science. There are three factors that are behind all human behavior: Motivation (a want to do something), ability (when you can, in fact, do something) and trigger (when you are told to do something). Gamification is the convergence of all three of these factors. 

For a great write-up, see Krystal Peak's "Gamification is not alone a sustainable solution." 


Related companies, investors and entrepreneurs

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Lithium Technologies
Startup/Business
Description: Your customers are everywhere. Lithium helps you find your social customers, understand their influence, and build lasting relationships....
Bio: I'm the Principal Scientist at Lithium. My research includes: behavioral economics of gamification, modeling Influence propagat...

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