The first keynote speaker of the morning at the inaugural Vator Spark event was Michael Wu, chief scientist, from Lithium.com. Lithium is a business helping companies engage their social customers to be the best advocates they can. 

Also read Krystal Peak's write-up on Wu's presentation, Gamification is not alone a sustainable solution.

(Check back on Vator News as we will be posting the presentations of the speakers. See other gamification write-ups below under related news.)