5 buys for $100M

Leading genealogy service with 1.8M subs scoops up smaller rival

Financial trends and news by Bambi Francisco Roizen
April 25, 2012
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(Updated: To include comments from CEO Tim Sullivan), a publicly-traded genealogy company with a $1 billion market cap, announced late Wednesday that it's buying privately-held, a provider of similar family-history services, for about $100 million in cash and assumed liabilities. is owned by Silicon Valley-based Inflection, which was founded in 2006, and has never raised any venture capital. launched in 2010 and currently has more than 380,000 paying subscribers paying $39.95 a year to access more than 2.1 billion historical records, including birth records, obituaries, immigration and passenger lists, historical newspapers, and U.S. and U.K. Censuses. 

"Adding to our product line allows Ancestry to offer family history customers more choices.  We believe Archives.comprovides Ancestry with a differentiated value offering that will bring new customers to Ancestry," said Tim Sullivan, CEO of, in an interview.

"We estimate that approximately 40% of Archives' content does not overlap with content," Sullivan added., which has more than 1.8 million paying subscribers and has more than nine billion records about 34 million family trees and four billion profiles, plans to operate separately and plans to keep multiple Inflection employees. founders Matthew and Brian Monahan will be staying with Inflection.