Zmags snaps up $7M for e-commerce interaction on mobile

Creating an identifiable and consistent web presence is key for global brands that want to be trusted on any platform and one company that specializes in translating campaigns and functionality across the Web has secured another $7 million for mobile development.

The Boston-based Zmags announced its Series C funding of $7 million Tuesday. This round was led by Square 1 Bank and included money from existing investors OpenView Venture Partners and Northcap Partners. This brings their funding and outside support near $20 million.

Zmags was recently named in the top 100 of the fastest growing technology companies in North America by Deloitte, for 2011 -- the publication stated that Zmags saw 1,730% revenue growth since 2006. 

With clients including Kenneth Cole, Express and Tesco, Zmags designs marketing and merchandising campaigns across social, mobile, tablet and commerce sites to create reliable consistency. 

This round of funding will help the company grow its global are of a product called CommercePro to help integrate transactions directly into digital merchandising and catalog environments.   

"This additional financing supports our pioneering position in the rich media merchandising space, especially in tablet, mobile and social commerce," said Michael Schreck, CEO and president of Zmags, in a statement. "The immersive 'shopping discovery' experience that our platform uniquely delivers leverages the intuitive navigation millions of consumers now adore with the tablet." 

Schreck joined Zmags in May from his former role as a partner at General Catalyst Partners.  

The company stated that its product, CommercePro, is driving as much as a 500% increase in page views, a more than 40% increase in order sizes, and has doubled the conversion rate for its retailers.  

Zmags also anticipates closing an additional growth equity round in 2012. 

Founded in 2006, Zmags caters to 2,500 companies in more than 50 countries and is in the same space as Pressmo and develops a software-as-a-service product that enables marketers to turn static print or PDF collateral into interactive flash format.