Facebook users have been offered a free service of turning their Timeline profile into business cards, for free.
This promotional offer is a first-come, first-serve situation from Moo custom business cards.
Users who have already opted to use the new Facebook Timeline layout can click on their “about” box at the top of their profile and scroll to an offer on the 'contact info' section to see a little card logo that leads directly to Moo’s site.
The custom business cards by Moo features each user’s Facebook cover photo, profile photo, favorite quote and contact info. Currently, Moo is sending 50 free cards to each person for free.
Even as Facebook continues to find venues of revenue for its service as it creeps closer to a spring 2012 IPO, free physical products have not been a part of its business strategy.
As Facebook inches closer to IPO, experts in the field are estimating the company value to exceed $100 billion and that it will raise $10 billion from the IPO.
Those figures would place the social networking site as one of the largest offerings ever.
Facebook has remained tight-lipped about when it will go public but the rumor mills are gaining fodder that the announcement and filing with the SEC could come before the close of the year.
MOO has found a valuable partner in Facebook and could stand to win some great press from this offer -- much like Facebook is gaining more positive support by connecting its 800 million users with a unique and free opportunity.
Moo believes that this integration will give Facebook users the ability to leverage the content they’re adding to their Timelines for personal and business interactions in the flesh.
“Moo is very excited to announce this integration with Facebook to provide a revolutionary new customer experience that brings together Facebook Timeline with MOO’s high quality printed products,” said Richard Moross, CEO and founder of Moo.com, in a statement. “It’s clear that consumer habits of sharing business and personal information are evolving, and the lines between online social networking and offline business networking are not just blurring, but vanishing.
Launched in 2007, Moo.com hopes to disrupt the standard printing industry by folding in innovative ways to use and create business cards for the growing Web 2.0 ecosphere.
LinkedIn started offering a free service to collect, share and organize physical and LInkedIn created business cards back in November.
LinkedIn announced that the CardMunch app has already digitized millions of business cards and, with the new integration and changes to the app, will now connect that information with the correlating LinkedIn profiles.
A Moo represenative told the Financial Times that it is now Facebook’s exclusive provider of business cards.
This promotional offer is one of the most tangiable ways to build more positive buzz around the newest change to the Facebook design, Timeline, and brings Facebook into a more professional sphere than just a Web social space to connect with friends and former school-mates.