Today's Entrepreneur


Today's Entrepreneur: David Norris

No. 1 mistake: Keeping employees that they know they should terminate

Innovation series by Kristin Karaoglu
October 28, 2011
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Today's Entrepreneur is David Norris. He is the CEO of BlueCava, Inc. According to his VEQ, David is a thought leader and is good at team motivation and sales execution.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

I am a(n):


Companies I've founded or co-founded:

BlueCava, OnRequest Images, ObjectSpace, Casco Signal Ltd., XTN

Startups I worked for:

BlueCava, OnRequest Images, ObjectSpace, Casco Signal Ltd., XTN, Toccata Systems

If you are an entrepreneur, why?

I want to change the world.

My favorite startups:

Strava, LinkedIn

What's most frustrating and rewarding about entrepreneurship/innovation?

The most frustrating part is having an innovative idea that others don't always get until it is already done.

The most rewarding part is working with incredible teams of people to do the impossible!

What's the No. 1 mistake entrepreneurs make?

Keeping employees that they know they should terminate.

What are the top three lessons you've learned as an entrepreneur?

1. you always need more funding that you expect. 
2. when you know someone on your team will not succeed, remove them. 
3. surround yourself with people that are better than you are

(Want to be profiled? Just fill out your Vator profile and we'll find you! Or you can email

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