Today's Entrepreneur


Today's Entrepreneur: Todd Vernon

No. 1 mistake: Market size - It has to end in a 'B'

Innovation series by Kristin Karaoglu
October 5, 2011 | Comments
Short URL:

Today's Entrepreneur is Todd Vernon, co-founder and CEO of Lijit Networks.

Vator’s community is the home to entrepreneurs who embrace their passion and follow their dreams. Our newly-designed profiles allow members to express themselves by sharing their interests, lessons learned, as well as bits and pieces of their roller-coaster journey.

These profiles give entrepreneurs an opportunity to showcase themselves and tell their story. So if you are an entrepreneur, a serial entrepreneur, or even an aspiring entrepreneur, we'd like to hear from you.

Also hear Todd Vernon explain Lijit's business to Vator's CEO Bambi Francisco: CEO Todd Vernon on Lijit (just bought by FM)

I am a(n):

Companies I've founded or co-founded:
Lijit Networks, Raindance Communications

Startups I worked for:
Lijit Networks, Raindance Communications

If you are an entrepreneur, why?
I want to invent something cool.

My favorite startups:

What's most frustrating and rewarding about entrepreneurship/innovation?
People with can't do attitudes are a cancer to a startups. By contrast, people who can get comfortable with being uncomfortable will excel !

What's the No. 1 mistake entrepreneurs make?
Market size - It has to end in a "B"

What are the top three lessons you've learned as an entrepreneur?
1) Surround yourself with people that are smarter than you. Really.
2) Everyone I know who has been successful has worked really hard, no easy way to be successful, no shortcut
3) Don't be full of shit. Everyone can smell it.

Related companies, investors and entrepreneurs

Lijit Networks
Description: Lijit Networks, Inc. was incorporated in June 2006 and is headquartered in Boulder, Colorado. By providing innovative advertising service...
Todd Vernon
CEO / Founder,
Lijit Networks
Bio: Todd is the CEO of Lijit Networks which he founded in 2006. Prior to his leadership role at Lijit, Todd co-founded Raindance Communicatio...

Related news

blog comments powered by Disqus

Featured Stories

Other episodes of this series

Today's Entrepreneur: Eldar Razroev


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Overestimation during initial planning

Today's Entrepreneur: David Hini-Szlos


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Just using their opinion and not thinking outside of the box

Today's Entrepreneur: Gabriel D. Kruse


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Never googling to see what the landscape of the market they are entering

Today's Entrepreneur: Michael Won


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Underestimating the impact launching a startup has on one's family

Today's Entrepreneur: Patrick Aylward


Today's Entrepreneur

by Mitos Suson
No. 1 Mistake: Building a solution to a problem that is perceived and not real